Visual Identity Design for Personal Brands
A course by Amanda Louisi , Designer
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Learn to convey your brand’s personality by creating the logo and experimenting with typography along with other graphic elements
Learn to convey your brand’s personality by creating the logo and experimenting with typography along with other graphic elements
Understanding yourself as a brand, and discovering what makes this journey unique to you, requires preparation and a methodical approach. Designer Amanda Louisi is here to help you develop a visual identity to enhance your brand's message as well as how you work.
In this online course, learn to translate your brand's personality into an exclusive design. Amanda teaches you to create a logo step by step, including a color scheme, typography, and other graphic elements.
What will you learn in this online course?
14 lessons & 24 downloads
- 97% positive reviews (39)
- 1,367 students
- 14 lessons (2h 43m)
- 24 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Create a visual identity for your personal brand by working on the logo, typography, color palette, and any complementary graphics.
Projects by course students
Who is this online course for?
Designers, illustrators, and freelance professionals who want to build the perfect visual identity for their brand.
Requirements and materials
To take this course, it is recommended that you have some knowledge of a graphics software such as Adobe Illustrator or Photoshop.
Reviews
A course by Amanda Louisi
Amanda Louisi is a designer who specializes in brand identity and has been collaborating with a range of clients from freelance creatives to agencies since 2008. Throughout her career, she has worked at big-name branding studios like Interbrand, Pande, and FutureBrand, to name just a few, as well as organized four separate editions of the Behance Portfolio Reviews in São Paulo.
She no longer works for agencies to focus on helping freelance professionals get their ideas off the ground, and find unique visual languages that bring meaning and value to their brand.
Content
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U1
Introduction
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About Me
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Influences
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U2
Reflection and self-knowledge
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Discovering yourself with your gaze
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Discovering yourself with outside eyes
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Transforming your reflections into a brand
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Creating a mind map
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Assembling a mood board
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U3
Making the brand visual
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Designing a logo
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Vectorizing the logo
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Defining a color palette
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Defining a font set
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Developing auxiliary charts
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U4
Finalizing the visual identity
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Layouts and mock-ups
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Putting your project in the portfolio
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FP
Final project
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Visual Identity Design for Personal Brands
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
![Sal+Doce [Brand Identity Design]. Design, Br, ing & Identit project by Amanda Louisi - 09.17.2021](https://cdn.domestika.org/c_fill,dpr_1.0,f_auto,h_109,pg_1,t_base_params,w_109/v1631899462/project-covers/001/294/594/1294594-original.png?1631899462)
pepperjune
Interesting course
annesara
PlusThe course is very useful, but all the files are in Portuguese and therefor pretty much unusable if you don't speak/read Portuguese. I have a plus membership and only bought the course for the files and was disapointed i couldn't use the files/forms.
ansiosagrafica
PlusMe sentí realmente conectada con la profesora y su manera de explicar. Todos sus ejemplos y conceptos me ayudaron a reforzar algunas ideas que tenía en mi cabeza sobre el diseño y la identidad visual.
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musicaoperativo
Es un curso maravilloso, con una metodología muy clara y sencilla de abordar
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millenabotelhoalves
Ótimo curso, abriu muito a minha mente!
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