Typography for Building Valuable Brands
A course by Fabio Haag , Type Designer
Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions.
Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions.
Explore the fundamental principles of selecting typefaces for visual identities, and learn how to make typography the star of any design project with renowned type designer, Fabio Haag.
In this course, you will delve into the impact of fonts on communication and brand personality. With Fabio's guidance, you'll explore the history of letters and their designs throughout different eras, understanding how typography reflects cultural and social worldviews.
Throughout the course, you'll learn about legibility, readability, and the importance of function and expression in corporate typography. Fabio will also provide insights into finding quality fonts, selecting the best options, and justifying your choices.
What will you learn in this online course?
19 lessons & 28 downloads
- 100% positive reviews (46)
- 1,709 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorWhat is this course's project?
You'll have the opportunity to showcase your skills and apply your knowledge practically. Your task will be to select two existing fonts for a company and create a persuasive presentation justifying each choice.
By completing this project, you'll demonstrate your ability to make informed typography decisions and effectively communicate the rationale behind your font selections. It's an opportunity to put your skills to the test and solidify your understanding of corporate typography.
Projects by course students
Who is this online course for?
This course is tailored for curious individuals who find themselves in the position of selecting fonts for various purposes. Whether you're a graphic designer working on a packaging project or a social media enthusiast looking to enhance your posts, this course will equip you with the necessary skills.
If you're involved in creating visual identities, this course is especially valuable. From designers to marketers, entrepreneurs to creative professionals, anyone seeking to expand their knowledge of typography and its role in branding will benefit from this course.
Requirements and materials
To participate in this course, you'll need a basic understanding of graphic design and access to presentation software. As for materials, all you need is a computer with internet access and a passion for exploring the world of typography.
No specific software or tools are required. Fabio Haag will guide you through the course using easily accessible resources and share valuable insights from his years of experience in corporate typography.
Reviews
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Theories, history and the science behind the lyrics
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Brands and typography
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Feeling the lyrics
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The written letters tell our story
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Printed types continue our history
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The science of the reading process
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Legibility and readability in practice
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Expressiveness and functionality
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U3
Putting everything into practice in your project
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Typographic design brief
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Typographic search
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Typographic choice and analysis
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Defending your typographic choice
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Licensing
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U4
Real project cases
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Case Rio2016
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Case Magalu
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Case Tramontina
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Case Globo
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Case Banco do Brasil
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FP
Final project
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Custom typographies to strengthen brands
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
ima10755
This was one of the most helpful courses for learning more about typography. It covers the fundamentals, provides tools to help you choose fonts as a beginner, includes case studies, and offers a lot of information to use as a foundation. It helped me gain direction on what I want to learn next and what's available in the world of typography.
geraldobarros
Dá pra sentir que o curso foi feito com muito carinho aos detalhes.
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anyzs
Excelente curso, dinâmico, compreensível, com muitas informações para se ter confiança na hora de selecionar fontes.
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avburgueswordpress
PlusFantástico curso.Tenía claro mi interés antes de iniciarlo (conocer las letras que se ajustan a producto orgánico saludable) y afortunadamente uno de los ejemplos expuestos va en esa línea, pero la opción " eleccion y anáisis tipográfico" ha sido reveladora,como una epifania...y poco a poco estoy estudiando,y comprendiendo todo tipo de tipografias.Uno de los mejores cursos que he estudiado hasta ahora ,recomendable para todo tipo de público ...y yo no vengo del campo del diseño
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sebadeth_91
Excelente curso, dinámico, entendible, divertido, con mucha información para poder ir tomando confianza a la hora de seleccionar Tipografias para marcas
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