Artistic Resources for Powerful Branding Design
A course by Adam G , Creative Design Studio
Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process
Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process
A branding system should be two things: easily recognizable by customers and aesthetically pleasing to the eye. Designer and illustrator Adam G, who has worked with corporate giants like American Express, HP, and Citibank, specializes in getting maximum creativity out of minimalist and strategic brand identities.
In this online course, he teaches you how to embrace the rules and parameters of graphic design in order to unleash creativity within your brand’s visual identity. Adam takes you through his creative process and teaches you everything from the initial concept development to applying the final design to a physical product. By the end of this course, you will have learned how to use minimalist designs to maximize any brand's visibility.
What will you learn in this online course?
14 lessons & 17 downloads
- 96% positive reviews (26)
- 841 students
- 14 lessons (1h 39m)
- 17 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Design a logo and a branding system based on minimalist, artistic guidelines and apply them to a real product.
Projects by course students
Who is this online course for?
This course is for designers who want to infuse more artfulness into their brand identity.
Requirements and materials
Basic knowledge of Adobe Creative Suite (or similar) and Google Docs is required.
Reviews
Adam G is the co-founder and creative director of TRÜF Creative, a Los Angeles design studio specializing in visual identity and illustration. He has designed identities and visuals for adidas, DreamWorks, University of California, Indiegogo, and countless other companies that span from arts and media, tech and finance, to culture and education.
Prior to starting TRÜF Creative in 2006, Adam was a creative director at advertising and marketing agencies in New York City working for companies like American Express, HP, Citibank, Showtime, and Kraft. After 15 years of design, strategy, positioning, internal politics, and way too many conference calls, he finally realized that his true passion was creating visual identities where artfulness and strategy could coexist. He calls his minimalist style of visual design “Messy Modernism,” born from his love of geometry, patterns, negative space, Bauhaus, Miró, and a little too much caffeine.
Content
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U1
Introduction
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About Me
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Influences
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U2
Art and Design
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Differences between Design and Fine Art
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The “Rule Breakers”
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Setting Boundaries
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Creativity and Boundaries
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U3
The Creative Process
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Contracts
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The Importance of Discovery
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The Creative Brief
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Brand Exploratory
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Brand Identity Concept Presentation
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U4
Applying The Designs
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Design Applications
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Production
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Brand Style Guide
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FP
Final project
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Artistic Resources for Powerful Branding Design
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
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FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
mvmadalina
PlusVery good course! I like it!
alejoliver12
excelente curso, es como seguir de principio a fin el proceso de trabajo para crear una marca, no solo centrandose la parte creativa
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Simpases
Si no es el mejor curso que he visto, creo que está entre mejores. Cada lección es excelente.
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vini.smidthc
Helpful course showing a real-world case study, from start to finish (from contract to delivery).
prata
The course isn't bad but when I compare this course to other courses I realise that Adam G approaches the course in more business and less artistic/pedagogy despite the title of the course. Which isn't bad. The resources given are helpful but from the title I was expecting more deeper and creative detailed design thought process/decision-making than just a case study presentation. It is still a helpful course.