Illustration and lettering for packaging design
A course by Emi Renzi , Graphic Designer and Illustrator
Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product.
Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product.
In this online course, you will discover the exciting world of packaging design through lettering and illustration. From the hand of Emi Renzi, renowned Argentine graphic designer and illustrator, you will explore the fundamental techniques to create unique and attractive designs that highlight the personality and values of a brand.
Immerse yourself in the creative and strategic process involved in packaging design. You will learn to choose shapes, colors, letters and materials, to effectively communicate the message desired by each client. From analogue execution to digital completion, you'll discover how to combine lettering and illustration to bring captivating packaging and products to life.
Throughout the lessons, you will develop technical and conceptual skills that will allow you to design unique and attractive packaging. You will learn to merge lettering and illustration strategically, generating designs that will stand out in the market and capture the attention of your target audience.
What will you learn in this online course?
16 lessons & 30 downloads
- 96% positive reviews (24)
- 1,796 students
- 16 lessons (2h 26m)
- 30 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorWhat is this course's project?
You will have the opportunity to illustrate and design a product of your choice. You will apply everything you have learned to create unique and attractive packaging that reflects the brand's personality. It will be a challenging project that will allow you to put your lettering and illustration skills into practice, and show your creativity to the fullest.
Projects by course students
Who is this online course for?
Anyone interested in packaging design, design and illustration. If you have a passion for design and handmade art, this course is ideal for you. You will learn a step by step in the process of designing a unique packaging from the manual sketch to the final design.
Requirements and materials
To get the most out of this course, a basic knowledge of illustration and graphic design is recommended. You'll need a computer or tablet with apps like Adobe Illustrator and Adobe Photoshop, as well as access to programs like Procreate. In addition, having a pencil and paper to make analog sketches will be very useful in the development of your designs.
Reviews
Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
Content
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U1
Introduction
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Presentation
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influences
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U2
The process and the investigation
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The lettering on the packaging
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The illustration on the packaging
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Introduction to packaging
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The idea: create your brief
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In search of inspiration: the mood board
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U3
The layout and composition
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From idea to paper: the first sketches
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The color palette of design
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Critical Eye: Refinement
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Critical Eye: Ultimate 1
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Critical Eye: Last Stand 2
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Critical Eye: Last Stand 3
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U4
Final design and application
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final graphic production
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Apply the design to the mockup
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share with the world
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FP
Final project
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Illustration and lettering for packaging design, from the sketch to the packaging
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
ingridalencardelima
Escolhi este curso porque gostei do estilo do Emi. Ele explica muito bem e tem um conhecimento técnico de ilustração e lettering. Ele mostra todas as etapas do processo criativo do artesanal até o digital com detalhes. Porém, na parte de referência, apesar de falar de suas inspirações, que gostei muito, na parte gráfica dos layouts ele fala somente do pintrest, pensei que ele daria referências de livros, PDF ou páginas específicas de modelos tradicionais.
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aikovalmail
Great course!
brayan_edita
como principiente pienso que es genial curso para activar la creatividad y ponerse a crear
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tres28studio
A ver gente, a mí me gusta mucho el estilo de Emi y explica muy bien en el curso, sin embargo siento que el paso más importante es que ese sea tu estilo de ilustración porque como concepto de aplicación y maquetación de packaging, el curso está súper bien explicado, pero si vienes a que te enseñe paso a paso su proceso de ilustración, este curso no es para ti. Seguro tendrá otros enfocados a esa parte del proceso creativo y me encantaría tomarlos también. ¡Gracias, Emi!
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geo_rivera89
En mi opinión, el curso es demasiado básico, se salta los pasos más importantes como técnicas aplicadas después del boceto y como aplicarlas.
Tampoco te muestra como mejorar el boceto, en una el boceto es básico, en el otro video el boceto está casi perfecto. Lo mismo es con la etiqueta digitalizada, del boceto final, pasa ya al producto retocado y finalizado.
aprendes poco o nada.
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