Calligraphy and Gestural Lettering for Packaging Projects

A course by Agustín Pizarro Maire , Designer

Designer. Wichita, Argentina.
Joined February 2018

Unleash your creativity and learn to apply calligraphy and lettering to packaging projects.

100% positive reviews (6)
356 students
Audio: Spanish, English
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

Unleash your creativity and learn to apply calligraphy and lettering to packaging projects.

In this online course, you will discover the fascinating world of calligraphy and lettering applied to packaging design. Join Agus Pizarro Maire, a designer specializing in typography and lettering, and learn how to create unique labels that convey elegance and expressiveness.

Agus will guide you through the fundamental techniques of calligraphy, typography and lettering, and will teach you how to combine them to design impressive packaging pieces. You will learn about the relationship between calligraphy, typography and lettering, exploring the basic anatomy of letters and different font styles.

Then, you'll put your knowledge to use by designing a label from scratch. Agus will show you how to compose the basic structure and create your own letters. You'll learn techniques for refining details and adding ornamentation, and discover how to put the final digital touches before exporting your label.

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What will you learn in this online course?

16 lessons & 25 downloads

Structure and composition
10 minutes, 36 seconds
Sketch of the first letters
15 minutes, 44 seconds
Refinement
18 minutes, 46 seconds
The inking
5 minutes, 11 seconds
Digitizing and retouching 1
13 minutes, 9 seconds
Armed label
14 minutes, 23 seconds
  • 100% positive reviews (6)
  • 356 students
  • 16 lessons (3h 3m)
  • 25 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

You will design a label using calligraphy and hand lettering techniques. Using a technique that you will learn in the course, you will be able to give free rein to your creativity and create a unique and visually impressive label.

This project will allow you to apply all the knowledge acquired throughout the course and demonstrate your ability to compose letters, add ornamentation and create an aesthetic and functional structure. At the end of the project, you will have a label ready to be used in the world of packaging.

Who is this online course for?

This course is for designers, illustrators, artists, and anyone interested in exploring the world of calligraphy, lettering, and packaging design. No previous calligraphy or lettering experience is required, as Agus will guide you through the learning process step by step.

If you have a passion for design, typography and handmade art, this course is for you. Discover how to combine these skills to create unique packaging and give your projects an elegant and expressive aesthetic.

Requirements and materials

To get the most out of this course, you will need pencils, pens, markers, and paper. Also, computer with Photoshop and Illustrator installed.

No previous experience in the use of these programs is required, since Agus will guide you in their use during the course. With these materials, you'll be ready to dive into the exciting world of calligraphy, lettering, and packaging design.


Reviews

356 Students
6 Reviews
100% Positive ratings

Agustín Pizarro Maire

Agus Pizarro Maire is a graphic designer and art director specialized in typography, lettering and illustration. His passion for the manual techniques of illustration and letter drawing is reflected in his work, where he prioritizes expressiveness and the handmade.

With extensive experience in the packaging universe and collaborations with renowned brands such as Apple, Netflix and Microsoft, Agus has left his mark in the field of typographic design and illustration. As art director at the YaniGuille&Co studio, founded by Yanina Arabena and Guillermo Vizzari, he has participated in projects that combine illustration and letter design, creating unique and captivating pieces.

Throughout his career, Agus has developed an outstanding ability to communicate through the drawing of letters. Her communication approach and her mastery of manual techniques allow her to create packaging designs that convey elegance and authenticity.


Content

  • U1

    Introduction

    • Presentation
    • My references
  • U2

    The spirit of expressive lettering

    • The value of handmade
    • Relationship between calligraphy, typography and lettering
    • The foundations of the letter
    • style map
    • Tools and exploration
  • U3

    Realization of the lettering

    • structure and composition
    • Sketch of the first letters
    • Refinement
    • the inking
    • the ornamentation
  • U4

    From paper to computer

    • Digitizing and retouching 1
    • Digitizing and retouching 2
    • Armed label
    • Preparation of a mock-up and publication
  • FP

    Final project

    • Calligraphy and gestural lettering for packaging projects

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Calligraphy and Gestural Lettering for Packaging Projects. Calligraphy, and Typography course by Agustín Pizarro Maire

Calligraphy and Gestural Lettering for Packaging Projects

A course by Agustín Pizarro Maire
Designer. Wichita, Argentina.
Joined February 2018
  • 100% positive reviews (6)
  • 356 students