Calligraphy and Gestural Lettering for Packaging Projects
A course by Agustín Pizarro Maire , Designer
Joined February 2018
Unleash your creativity and learn to apply calligraphy and lettering to packaging projects.
Unleash your creativity and learn to apply calligraphy and lettering to packaging projects.
In this online course, you will discover the fascinating world of calligraphy and lettering applied to packaging design. Join Agus Pizarro Maire, a designer specializing in typography and lettering, and learn how to create unique labels that convey elegance and expressiveness.
Agus will guide you through the fundamental techniques of calligraphy, typography and lettering, and will teach you how to combine them to design impressive packaging pieces. You will learn about the relationship between calligraphy, typography and lettering, exploring the basic anatomy of letters and different font styles.
Then, you'll put your knowledge to use by designing a label from scratch. Agus will show you how to compose the basic structure and create your own letters. You'll learn techniques for refining details and adding ornamentation, and discover how to put the final digital touches before exporting your label.
What will you learn in this online course?
16 lessons & 25 downloads
- 100% positive reviews (6)
- 343 students
- 16 lessons (3h 3m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
You will design a label using calligraphy and hand lettering techniques. Using a technique that you will learn in the course, you will be able to give free rein to your creativity and create a unique and visually impressive label.
This project will allow you to apply all the knowledge acquired throughout the course and demonstrate your ability to compose letters, add ornamentation and create an aesthetic and functional structure. At the end of the project, you will have a label ready to be used in the world of packaging.
Who is this online course for?
This course is for designers, illustrators, artists, and anyone interested in exploring the world of calligraphy, lettering, and packaging design. No previous calligraphy or lettering experience is required, as Agus will guide you through the learning process step by step.
If you have a passion for design, typography and handmade art, this course is for you. Discover how to combine these skills to create unique packaging and give your projects an elegant and expressive aesthetic.
Requirements and materials
To get the most out of this course, you will need pencils, pens, markers, and paper. Also, computer with Photoshop and Illustrator installed.
No previous experience in the use of these programs is required, since Agus will guide you in their use during the course. With these materials, you'll be ready to dive into the exciting world of calligraphy, lettering, and packaging design.
Reviews
A course by Agustín Pizarro Maire
Agus Pizarro Maire is a graphic designer and art director specialized in typography, lettering and illustration. His passion for the manual techniques of illustration and letter drawing is reflected in his work, where he prioritizes expressiveness and the handmade.
With extensive experience in the packaging universe and collaborations with renowned brands such as Apple, Netflix and Microsoft, Agus has left his mark in the field of typographic design and illustration. As art director at the YaniGuille&Co studio, founded by Yanina Arabena and Guillermo Vizzari, he has participated in projects that combine illustration and letter design, creating unique and captivating pieces.
Throughout his career, Agus has developed an outstanding ability to communicate through the drawing of letters. Her communication approach and her mastery of manual techniques allow her to create packaging designs that convey elegance and authenticity.
Content
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U1
Introduction
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Presentation
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My references
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U2
The spirit of expressive lettering
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The value of handmade
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Relationship between calligraphy, typography and lettering
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The foundations of the letter
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style map
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Tools and exploration
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U3
Realization of the lettering
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structure and composition
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Sketch of the first letters
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Refinement
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the inking
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the ornamentation
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U4
From paper to computer
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Digitizing and retouching 1
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Digitizing and retouching 2
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Armed label
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Preparation of a mock-up and publication
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FP
Final project
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Calligraphy and gestural lettering for packaging projects
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
erickgutierrezb1
Excelente
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calliletters
Great workshop which I recommend to all those interested in hand lettering. Augustin Pizarro Maire explained in depth of how he produces hand drawn textures and places these on his hand lettering. The final result is a superb expressive lettering with rough textures, all vectorized with hand drawn aesthetics.
arthurpicerni
Muito bom, professor muito didático e ensina muito bem
recomendo
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simonkey
PlusEs un curso muy inspirador. Con muy buenos ejemplos. Me está gustando mucho. Lo recomiendo.
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peter255
El curso está muy divertido y aprendes mucho, sobre todo si vas iniciando en éste tema.
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