Digital Branding: Design a Visual Identity
A course by Max & Marco (Moby Digg) , Design Studio
Learn to develop a design concept with powerful storytelling and translate a brand identity into a flexible design system
Learn to develop a design concept with powerful storytelling and translate a brand identity into a flexible design system
What makes a brand are its values and principles, but what makes a brand authentic is when these are reflected in its appearance and actions. In this online course, Max Heitsch and Marco Kawan, cofounders and art directors of the design studio Moby Digg, teach you how to tell bold brand stories and use them as a foundation for sustainable and effective branding design. By leveraging the power of digital tools in conjunction with logic, they explore new aesthetics and produce innovative design solutions, which have earned them prestigious creative-industry awards like the Silver Cannes Lion.
Learn to build parameter-based and content-driven brands alongside your teachers while following the concepts of parametric design, a term that refers to the use of specific parameters or variables that, when modified, alter the outcome. Max and Marco guide you through the entire branding process: identify core brand values to develop design guidelines and then translate them into a coherent design system.
What will you learn in this online course?
14 lessons & 15 downloads
- 100% positive reviews (36)
- 1,730 students
- 14 lessons (1h 50m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: German
- German · Spanish · English · Portuguese · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Affinity Designer
FigmaWhat is this course's project?
Work alongside your teachers to develop a bold, parametric branding design—complete with the layout, typography, color, design language, and logo—for a brand of your choice, focusing on the content concept and design guidelines.
Who is this online course for?
Anyone with prior experience in branding who wants to fine-tune their process. This course is also great for design professionals interested in learning more about brand development.
Requirements and materials
You need a basic understanding of branding as well as access to Affinity or Adobe Suite and Figjam.
Reviews
A course by Max & Marco (Moby Digg)
Moby Digg is a Munich-based design studio that has made a name for itself in the industry thanks to its innovative approach that sits somewhere between design and technology. By leveraging digital tools, the team explores new aesthetic paradigms and builds original design solutions based on powerful storytelling.
Their client list includes companies like Vitruv, Condé Nast, and Mercedes, and cultural institutions such as the Stuttgart State Opera and the Munich Kammerspiele. In just two years' time, their projects have garnered them more than 80 international awards, most notably the prestigious Silver Cannes Lion, the LIA Award for agency of the year, and the ADC Grand Prix.
Content
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U1
Introduction
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About Us
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Inspirations
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U2
Discover Phase
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What You Will Learn in This Course
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Learning to Ask Questions
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Brand Workshop
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Brand Story Canvas
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Brand Story Canvas: Brand Beliefs and Themes
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U3
Design Phase
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Brand Themes Become Mood Boards
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Design Routes
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Parametric Design
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Design
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U4
Deliver Phase
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Elaboration
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Design Presentation
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Documentation
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FP
Final project
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Digital Branding: Design a Visual Identity
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Affinity Designer
Figma
neil_canlobo
PlusGreat course. Very Informative !
richardjohnston
PlusVery good course
hello
PlusGute presentation.
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oddingniddo
Wonderful course with detailed process of how an iconic and innovative brand identity came to life through research, experimentation and creativity. It goes well beyond just the visual aspect of design but much deeper and systematic. I highly recommend this course.
palomaebalocco
Un curso genial para ver otras metodologías de diseño!
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