Content Marketing: Create a Plan for Your Brand
A course by Paola Díaz Barría , Journalist
Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms.
Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms.
Discover how to create an effective content marketing plan that boosts your brand and connects with your audience. Learn to analyze your digital platforms, identify your target audience, and define strategies that align with your business goals. With a practical and accessible approach, this course will guide you in creating a content calendar for your social media and website, using analysis tools and techniques such as Google Analytics and search trends.
Develop skills to select the right channels, create engaging content, and measure its impact on your brand's growth. From planning to implementation, you'll receive advice on how to maintain consistent and engaging communication that reflects the essence of your business. With clear, jargon-free examples, this course is designed for entrepreneurs and small businesses looking to optimize their digital presence and reach new levels of success in an increasingly competitive environment.
What will you learn in this online course?
16 lessons & 21 downloads
- 100% positive reviews (1)
- 215 students
- 16 lessons (3h 0m)
- 21 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Students will develop a monthly content calendar for their brand, defining the target audience, setting business goals, and determining how to measure results. They will learn how to create effective social media and website strategies, without the jargon.
Who is this online course for?
Entrepreneurs and small businesses looking to boost their digital presence and better connect with their audience through effective content strategies. Ideal for those who want to learn how to create content plans without having prior experience in communication or digital marketing.
Requirements and materials
No extensive prior knowledge is required. It is important to have an online brand with a website and presence on social media. Tools such as Google Analytics, Semrush, and Ubersuggest will be used to optimize digital content.
Reviews
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Digital Ecosystem
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What is content marketing?
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Websites and social platforms
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Social media formats
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The content guideline
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U3
Digital objectives of your business
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Target and buyer persona
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Digital goals
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U4
Tools for creating content
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Trends 1
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Trends 2
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Benchmark and alliances
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Own metrics
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U5
Putting together the digital content plan
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Content and image templates
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Content planning
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Planning content for social media
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Content programming
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FP
Final project
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Content Marketing: Create a Plan for Your Brand
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
74santos_lara
PlusAunque apenas voy empezando el curso he notado que es muy interesante y aunque no es un live, los videos que he visto son muy explicativos y no dejan dudas, si tendría que darle una valoración porcentual le doy 1000%, el curso es completo y se que voy aprender mucho en el; espero que aunque es mi primer curso en está plataforma, espero en Dios no sea el último.
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