Tone of Voice in Copywriting for Brands
A course by Paul Anglin , Copywriter and Creative Director
Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums
Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums
“When we speak, when we write, the words we choose say a lot about us—and they can make a difference.”
Senior copywriter Paul Anglin has a wealth of experience in carefully selecting the right words for all kinds of different contexts, having founded his own copywriting studio and worked with brands including Nike and Microsoft.
In this course, he teaches you how to develop a consistent tone of voice for your brand or project. Put together an authentic TOV guide for your brand from start to finish and learn to communicate with personality. Discover your brand’s unique voice–it’s all in the tone.
This is Paul’s second Domestika course. In his first Copywriting for Social Media, he teaches you how to capture your audience’s attention with words on social media.
What will you learn in this online course?
13 lessons & 20 downloads
- 98% positive reviews (59)
- 3,558 students
- 13 lessons (2h 41m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a tone of voice brand book based on your company’s values, which is designed to keep your communication consistent across channels.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in writing compelling and consistent copy for brands.
Requirements and materials
Previous knowledge of copywriting would be beneficial.
In terms of materials, you need access to a computer with a word processor and editing software like Photoshop installed.
Reviews
A course by Paul Anglin
Paul Anglin is a senior copywriter and tone of voice consultant with over twenty years of experience based in Madrid, Spain. Since 2016, he has run his own studio, Craft Copywriting, where he works alongside his team writing for brands such as Nike, Apple, Microsoft, and Dunlop Sports.
He creates copy for digital media, app development, mobile, and print formats for agencies and brands in both London and Madrid. He also teaches copywriting for Master’s students at Madrid’s IE University.
Content
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U1
Introduction
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About Me
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Influences
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U2
Understanding the Basics of Tone of Voice
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What Is Tone of Voice?
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Why Do Brands Need It? 1
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Why Do Brands Need It? 2
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What Are You Creating?
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U3
Developing Your Own Tone of Voice
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Who Are You?
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Who Are You Talking To?
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Persona, Brand Identity, and Philosophy
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How Does That Sound?
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Tools at Your Disposal
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U4
Is Tone of Voice Fixed?
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Modulate Your Tone of Voice
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Typographic Poster: Short Version of the Guide
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FP
Final project
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Tone of Voice in Copywriting for Brands
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What to expect from a Domestika course
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Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
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Certificates
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Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
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FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
neruvyan
Excelente curso. Todos comentan eso para obtener un descuento.
Pero realmente si lo que buscas es una guía para crear el tono de voz de tu marca este curso es una gran opción. Muy útil.
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mariacamilaamador
Me encantó este curso. Tengo una mejor comprensión sobre el Copywriting
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sarahmartinezmachado
PlusAmazing!
xadidjajuraeva
Plususeful and understandable
candelajordi.797a
Muy util y sencillamente explicado
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