Vibrant Lettering: Find Your Style Through Pop Culture
A course by Rich Tu , Designer and Creative Director
Explore your personality and the pop culture references you identify with to create a unique design that combines hand-lettering with illustration
Explore your personality and the pop culture references you identify with to create a unique design that combines hand-lettering with illustration
Widely recognized for his impact on the creative industry, Rich Tu is a highly influential leader across multiple areas of design, bringing his eclectic point of view and powerful aesthetic to a multitude of globally-renowned brands. He has been the vice president of digital design for the MTV Entertainment Group, held a leading graphic design role at Nike, and collaborated with brands like Uniqlo and Mini. As a first generation Filipino-American artist, creative director, and designer, he has established a career that showcases his commitment to expressing personal identity and dedication to raising awareness for inclusion and diversity, as well as his passion for pop culture.
What do you get from this course?
“I’ll walk you through my process of creative discovery, expressive design, and how the convergence of illustration and typography lead to personal vision.”
What will you learn in this online course?
18 lessons & 14 downloads
- 94% positive reviews (16)
- 375 students
- 18 lessons (5h 6m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
By the end of this course, you will have created a bold hand-lettered illustration that showcases your own recognizable aesthetic.
Who is this online course for?
This course is for anyone looking to elevate themselves as designers, whether you are seeking to find your personal style through illustration and lettering, or you’re an experienced designer looking for valuable guidance.
Requirements and materials
In terms of materials, Rich will be using Adobe Photoshop and Illustrator, but you are free to use whatever tools you like, even pen and paper.
Reviews
Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s Illustration as Visual Essay program and takes inspiration from his heritage, pop culture, and the energy of New York City. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.
Rich is the Group Creative Director at Jones Knowles Ritchie in New York City, and is the co-founder of the COLORFUL grant program, helping young BIPOC creatives express themselves. Rich has previously held high-profile roles in large companies like MTV Entertainment Group, and Nike Inc. His clients include Uniqlo, Mini, adidas, Coca-Cola, NorthFace, and The New York Times, among others.
Content
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U1
Introduction
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About Me
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Influences
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U2
Getting Briefed and Getting to Work
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Expressive Design
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The Brief: A Conversation with the Client
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Finding Inspiration in Pop Culture 1
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Finding Inspiration in Pop Culture 2
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U3
Coming up with an Idea
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Defining the Phrase
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Starting to Sketch 1
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Starting to Sketch 2
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Embellishing and Refining 1
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Embellishing and Refining 2
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Embellishing and Refining 3
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The Power of Color 1
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The Power of Color 2
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The Power of Color 3
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U4
Sharing the Artwork
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A Mock-up for the Presentation 1
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A Mock-up for the Presentation 2
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Taking It to the Next Level
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FP
Final project
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Vibrant Lettering: Find Your Style Through Pop Culture
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
mroexirinachs
Great course and instructor. Highly recommended!
andreskdr
Very inspiring and motivating to make you a better artist :)
zos.romeo
a great course. simple, clear and rewarding
dannygonzalezchisica
Es un curso fascinante, Rich Tu te evidencia todo su conocimiento a través de sus anécdotas y excelentes referencias, su forma de expresarse es muy amigable y además te guía de manera eficaz para conseguir los productos finales.
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chiuchihung10111234
I love this class so much. It helps me a lot in using tools in Photoshop and Illustrator.