Logo Design: From Monogram Design to Type

Welcome to an inspiring journey led by Jefferson Paganel, renowned in the industry as Jeff PAG, a talented graphic designer specializing in visual identity creation. With a wealth of experience working with luxury and fashion brands such as LVMH, Sandro, Le Plaza Athénée, and Ephyre, Jeff PAG brings his expertise and passion to help you renew the visual identity of a brand in a professional context. In this course, you'll dive into the world of typography and monograms to convey the essence of a brand through captivating symbols and designs.

Jeff PAG will share his deep understanding of the luxury and fashion industries, providing valuable insights into how to transcribe clients' expectations into distinctive, memorable, and clear visuals. You'll explore the fundamental rules of logo design and gain the ability to understand and analyze a brand's identity and competition. With Jeff PAG as your mentor, you'll master the art of selecting the perfect typography and crafting monograms that beautifully represent the brand's story and values.

Jeff will walk you through the step-by-step process of creating a custom graphic identity that effectively communicates a brand's message to the public. From sketching initial ideas to finalizing options and presenting to clients, you'll develop the skills and confidence needed for a successful global branding project. All you need is a basic knowledge of Illustrator and Photoshop, and you'll be ready to seduce with your types and symbols, giving them meaning in a way that truly resonates with audiences.