Branding for Restaurants
A course by Arutza Rico Onzaga , Brand Strategist, Designer, Illustrator, and Lettering Artist
Joined October 2018
Learn to conceptualize and develop the visual identity of a gastronomic brand
Joined October 2018
In gastronomy, all the senses play a role and, although taste prevails, the visual element always plays a determining role. Arutza Rico understands that perfectly thanks to her almost two decades of experience in branding and design. Her studio is one of the most awarded in Colombia, and she was recognized by Advertising Age in its prestigious Women to Watch list.
In this course, Arutza teaches you her methodology to develop a restaurant's branding, from the conceptualization to the development of designs with content.
What will you learn in this online course?
13 lessons & 20 downloads
- 96% positive reviews (137)
- 2,644 students
- 13 lessons (1h 47m)
- 20 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorWhat is this course's project?
Create the visual identity of a restaurant by creating a logo and different applications.
Projects by course students
Who is this online course for?
This course is for graphic designers and anyone curious about the world of branding applied to restaurants.
Requirements and materials
You must have basic knowledge of graphic design, typography, and Adobe Illustrator.
Regarding the materials, you need paper, pencil, a computer with Adobe Illustrator, and a catalog of digital or printed fonts.
Reviews
Arutza Rico Onzaga
A course by Arutza Rico Onzaga
Arutza Rico is a graphic designer who graduated from Jorge Tadeo Lozano University in Bogotá, Colombia, and has more than 18 years of experience in branding. The most important influences in her work are art, nature, and literature, and she draws inspiration from them to fill her designs with content.
Founder of Arutza Studio, one of the most awarded design studios in Colombia, she has worked for clients such as the Four Seasons hotel chain, the Takami restaurant group, the Gold Museum, Bon-Bonite shoes, and the film distributor Cine Colombia.
Her work has been awarded internationally by the TDC (Type Directors Club), Communications Arts, and the Madrid Biennial on several occasions. She was chosen as Woman to Watch by Advertising Age, and her designs have been published in specialized magazines and blogs, such as ID magazine, Communication Arts, Advertising Age, The Drum, The Dieline, and Art of the Menu, among others.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Mise en Place
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Discuss
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Research
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Sketch
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U3
Logo, menu and pieces
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Basic construction logo
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Logo applications
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Influence of the logo on the design pieces
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History
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Menu
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Menu layout
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U4
Last details
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Presentation to client
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Conclusions
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FP
Final project
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Branding for the gastronomy industry
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
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Watch professionally produced courses
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FAQs
You’ll learn how to develop restaurant visual identities, create original logos, design menus in Illustrator, experiment with typography and lettering, and apply food branding techniques to professional graphic pieces.
Yes, the course is designed for those with basic to intermediate graphic design skills who want to specialize in food branding and visual materials for restaurants.
Basic graphic design knowledge and familiarity with digital tools like Illustrator are recommended. You don’t need to be an expert, but you should be comfortable with composition and typography concepts.
Yes, you’ll need access to Adobe Illustrator and basic sketching supplies like notebooks, pencils, and visual references. The course will guide you step-by-step in using these tools.
The course covers visual identity, logo creation, menu design, typographic selection and pairing, digital art, graphic pieces, moodboards, architectural inspiration, and communication strategies for restaurants.
Yes, you’ll do hands-on exercises like designing unique logos, creating menus in Illustrator, and developing graphic pieces tailored to the food industry.
You’ll learn to experiment with typography and lettering, create distinctive titles and sections, combine type styles, and apply hand-drawn lettering techniques in logos and menus.
Adobe Illustrator
O conhecimento da Arutza é absurdo e ela nos incentiva a buscar o mesmo!
Muy buen curso
Me interesa el branding y busco instalarme en el nicho de restaurantes y gastronomía. Recomendaría el curso.
Buena introducción al mundo del branding.
Excelente curso para comenzar un viaje al branding de restaurantes y el amplio mundo gastronómico.