Hand-drawn logo design
A course by Aron Leah , Illustrator and designer
Discover how to gather client info, combine ideas, and refine sketches into stunning hand-drawn logos.
Discover how to gather client info, combine ideas, and refine sketches into stunning hand-drawn logos.
Discover the art of hand-drawn logos, led by Aron Leah, an accomplished illustrator and designer. Dive into the world of brand identity and learn how to create unique and meaningful designs from initial research to final vectorization.
In this online course, you will explore the power of logos as living, moving works of illustration, iconography, and typography filled with stories and purpose. Aron will guide you step by step, sharing his self-taught techniques and helping you develop your own distinctive style. You'll delve into the fundamentals of what makes a good illustrative logo, and learn how to gather specific information from clients to influence your research process.
Through a combination of illustration and refining sketches, you'll transform your ideas into suitable logo marks that hold personality and communicate emotions effectively. Additionally, Aron will teach you how to turn your hand-drawn sketches into vector logos while retaining their organic feel. By the end of the course, you'll have the knowledge and skills to create logos that are both unique and original, using your personal style to tell meaningful stories.
What will you learn in this online course?
13 lessons & 19 downloads
- 100% positive reviews (21)
- 1,284 students
- 13 lessons (1h 41m)
- 19 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
ProcreateWhat is this course's project?
Create your own hand-drawn logo for a brand of your choice. Apply the techniques and knowledge you've acquired throughout the course to develop a logo that tells a meaningful story and reflects the personality of the brand. By combining specific information from your client with your own creativity, you'll shape a logo that resonates with both the brand and its intended audience.
Projects by course students
Who is this online course for?
For beginner to intermediate students who are passionate about design and eager to learn the art of creating hand-drawn logos. Whether you're a designer looking to enhance your skills or someone interested in exploring the world of brand identity, this course will provide you with valuable insights and techniques.
Requirements and materials
No prior knowledge of hand-drawn logos is required, but familiarity with Adobe Illustrator and a basic understanding of design concepts will be beneficial.
You will also need Adobe Illustrator (or a similar vector graphics software), basic drawing tools, such as pencils, pens, markers, and paper. A scanner or smartphone with a scanning app to digitize your hand-drawn sketches, and access to a printer for reference materials and worksheets.
Reviews
Aron Leah is a highly skilled illustrator and designer with over a decade of experience in the industry. Known for his bold and minimalist style, he has developed a reputation for creating hand-drawn logos that leave a lasting impression.
After working for several design agencies, Aron decided to venture out on his own and establish his freelance career. Through his unique approach to hand-drawn logos, he has collaborated with a wide range of clients, from small startups to established global brands.
Aron's work has been recognized and featured in prominent design publications and exhibitions. He is also a regular speaker at design conferences and has conducted workshops to share his expertise with aspiring designers. Aron Leah believes that hand-drawn logos have the power to communicate stories and evoke emotions in ways that digital designs often struggle to achieve.
Content
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U1
Introduction
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About Me
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Influences
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U2
Basic Notions and Research
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Illustrative Logo Design
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Warm-up Exercise
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Asking the Right Questions
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Word Mapping
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Mood Board
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U3
Creation of the Logo
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Loose Sketches
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Refining Ideas
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Vectorising the Sketch
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Colour and Typography
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U4
Showcasing the Work
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Brand Illustrations and Mock-ups
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Finding Work
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FP
Final project
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Hand-crafted logo design
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Procreate
praz
Cool course and great insights!
milton_jzjr
Ótimo curso e também a maneira que o professor aborda a criação de um logo é muito interessante.
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rockinchildz
interesante ver su forma de trabajo
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fmwn
Muy bueno!
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_baajkaa_
Super exciting and informative. I want more of this soon :-)