Editorial Strategy for Unique Branded Content
A course by Morgane Escoffier , Branded Content Manager
Joined August 2021
Discover the secrets of successful branding by creating a compelling editorial line and original content for social media
Joined August 2021
Have you ever heard of a branded content manager? It's a career that sits at the crossroads between marketing, writing, and production follow-up. It's also the happy place of Morgane Escoffier—head of editorial content at Ogilvy Paris. She knows how to anticipate trends better than anyone as well as how to tell original stories with the power to generate lots of buzz about your brand.
In this online course, learn all there is to know about creating an editorial line and branded content. Discover that authenticity and originality are key and find out how to write a mission statement and create content for social media. Are you ready to tell some great stories?
What will you learn in this online course?
14 lessons & 20 downloads
- 100% positive reviews (17)
- 877 students
- 14 lessons (2h 0m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: French
- French · Spanish · English · Portuguese · German · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Canva
MailchimpWhat is this course's project?
Create a presentation by developing all the components of an editorial strategy, including an editorial line and Instagram posts.
Who is this online course for?
Anyone interested in branded content who is looking for practical tools and tangible results.
Requirements and materials
To take this course, all you need is PowerPoint, the Canva app, and a pen.
Reviews
Morgane Escoffier
A course by Morgane Escoffier
Morgane Escoffier studied human sciences in Paris before entering CELSA. After early professional experience and a long-standing collaboration with Le Bon Marché, she is now head of the editorial department at Ogilvy.
Her day-to-day life is peppered with what she loves most: coming up with ideas and defining editorial strategies for brands, to help them tell their story and find their voice. Throughout her career, she has collaborated with Kenzo Parfums, Lacoste, Canal+, Michelin, and Action Against Hunger. She also produces podcasts, such as Amour.
Content
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U1
Introduction
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Presentation
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My sources of inspiration
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U2
The editorial strategy
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Brand content: introduction
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Editorial strategy: the basics
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Understanding the market
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The relevance of the story
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U3
The Design
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The editorial line
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Set tone
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The essential rules
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U4
Content creation
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Writing your editorial
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Instagram post: design
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Instagram post: visual choices
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U5
Latest tips
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Social networks
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Creating a newsletter
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FP
Final project
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Editorial Strategy for Unique Branded Content
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What to expect from a Domestika course
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Learn at your own pace
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Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
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Certificates
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Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
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FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
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What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
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Canva
Mailchimp
Ella es muy inspiradora. El curso es breve pero es excelente para iniciar un proyecto.
J'adore ce cours. Il est clair, va droit au but et les exemples/références et conseils sont très pertinents.
Excellent agréable a suivre clair et utile
Loved the course, it was great to understand Morgane's way of working, and I found the resources and references shared valuable. To me the course is a great source of inspiration and a guide for producing relevant branded content.
Course is good for beginners, but it would be more better with additional materials not only in French, but also in English.