Editorial Strategy for Unique Branded Content
A course by Morgane Escoffier, Branded Content Manager
Joined August 2021
Discover the secrets of successful branding by creating a compelling editorial line and original content for social media
Joined August 2021
Have you ever heard of a branded content manager? It's a career that sits at the crossroads between marketing, writing, and production follow-up. It's also the happy place of Morgane Escoffier—head of editorial content at Ogilvy Paris. She knows how to anticipate trends better than anyone as well as how to tell original stories with the power to generate lots of buzz about your brand.
In this online course, learn all there is to know about creating an editorial line and branded content. Discover that authenticity and originality are key and find out how to write a mission statement and create content for social media. Are you ready to tell some great stories?
What will you learn in this online course?
14 lessons & 20 downloads
- 100% positive reviews (18)
- 916 students
- 14 lessons (2h 0m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: French
- French · Spanish · English · Portuguese · German · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Canva
MailchimpWhat is this course's project?
Create a presentation by developing all the components of an editorial strategy, including an editorial line and Instagram posts.
Who is this online course for?
Anyone interested in branded content who is looking for practical tools and tangible results.
Requirements and materials
To take this course, all you need is PowerPoint, the Canva app, and a pen.
Reviews
Morgane Escoffier
A course by Morgane Escoffier
Morgane Escoffier studied human sciences in Paris before entering CELSA. After early professional experience and a long-standing collaboration with Le Bon Marché, she is now head of the editorial department at Ogilvy.
Her day-to-day life is peppered with what she loves most: coming up with ideas and defining editorial strategies for brands, to help them tell their story and find their voice. Throughout her career, she has collaborated with Kenzo Parfums, Lacoste, Canal+, Michelin, and Action Against Hunger. She also produces podcasts, such as Amour.
Content
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U1
Introduction
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Presentation
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My sources of inspiration
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U2
The editorial strategy
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Brand content: introduction
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Editorial strategy: the basics
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Understanding the market
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The relevance of the story
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U3
The Design
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The editorial line
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Set tone
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The essential rules
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U4
Content creation
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Writing your editorial
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Instagram post: design
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Instagram post: visual choices
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U5
Latest tips
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Social networks
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Creating a newsletter
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FP
Final project
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Editorial Strategy for Unique Branded Content
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is aimed at creatives, communicators, marketers, and professionals looking to deepen their knowledge of editorial strategy, content creation, and brand storytelling.
No technical prerequisites are needed, though some prior experience in communication, writing, or social media will make it easier to grasp the concepts.
You’ll learn how to develop an editorial line, create distinctive content, master brand storytelling, build editorial pillars, and analyze your competition.
The course is intermediate level: designed for those with some background in communication or writing, but still accessible to motivated beginners.
No advanced tool skills are required, but basic familiarity with platforms like Instagram, Pinterest, or PowerPoint will help with practical exercises.
The course covers creating editorial concepts, integrating graphic styles, writing concisely, and using calls to action to boost engagement on Instagram.
Yes, the course offers techniques to spark creativity, generate original ideas, and tailor editorial production to each brand’s identity.
Canva
Mailchimp
Great course. It is very insightful and practical. I love it.
Ella es muy inspiradora. El curso es breve pero es excelente para iniciar un proyecto.
J'adore ce cours. Il est clair, va droit au but et les exemples/références et conseils sont très pertinents.
Excellent agréable a suivre clair et utile
Loved the course, it was great to understand Morgane's way of working, and I found the resources and references shared valuable. To me the course is a great source of inspiration and a guide for producing relevant branded content.