Logo Design: Create Powerful Symbols
A course by Everton Gargioni, Graphic Designer
Learn to design compelling symbols for your visual identity projects and expand your graphic solutions library.
Learning to design powerful symbols that communicate visually is essential in brand identity. In this course, you will discover how to create and structure effective graphic symbols, from basic concepts to advanced composition techniques. Throughout the process, you will understand the difference between symbols and signs, the key figurative elements, and how they influence visual perception. Additionally, you will explore geometric shapes and how they are used to convey meaning in design.
Taught by Everton Gargioni, a graphic designer with over 12 years of experience in brand design, this course takes you through the step-by-step process he uses for major companies and global brands. You'll learn techniques such as rotation, proximity, and repetition to craft symbols that communicate a clear and strong visual message.
What will you learn in this online course?
13 lessons & 23 downloads
What's included in this course?
Throughout this course, you will learn how to work with the fundamentals of graphic symbol design, understanding the difference between a symbol and a sign, and how both affect how we perceive images in everyday life. You will see how symbols can visually communicate abstract ideas. You will discover how figurative elements such as points, lines, horizontality, and verticality play a crucial role in brand design and how to structure these elements to create harmonious and functional designs.
You will also learn composition and structuring techniques to create impactful symbols. You'll explore the use of basic geometric shapes like squares, circles, and triangles, and advanced techniques such as rotation and proximity to bring your creations to life. Finally, you will be able to effectively defend your work, presenting the symbol you design as part of a complete visual identity project.
- 100% positive reviews (31)
- 1,858 students
- 13 lessons (1h 33m)
- 23 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Spanish (Latam), French, Italian, Turkish
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorWhat is this course's project?
You will create a graphic symbol as part of a visual identity. This symbol should be presented with a justification of the creative decisions made throughout the process.
Projects by course students
Who is this online course for?
This course is aimed at graphic designers and design students looking to enhance their skills in creating graphic symbols. It is also useful for professionals working in brand visual identity who want to expand their knowledge in logo and brand design. Anyone interested in graphic design and wanting to learn how to create effective visual symbols will benefit from the concepts taught in this course.
Requirements and materials
No extensive prior knowledge is required. It is recommended to be familiar with Adobe Illustrator software and have a computer capable of working with vector graphics.
Reviews
Everton Gargioni
A course by Everton Gargioni
Everton Gargioni is a graphic designer specializing in visual identity, with over 12 years of experience creating symbols and logos for brands worldwide. He has worked with major companies and has been featured on international platforms such as The Futur. His minimalist approach and design techniques have made him a reference in the creation of modern visual identities. He currently works on projects that combine his passion for design with the functionality brands need today.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Setting parameters
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What are symbols?
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Composition elements
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Basic shapes
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Graphic mass
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Structure and composition techniques
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U3
First stages of the project
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The project from the briefing
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Search
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Exploration
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U4
The project
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Decision making
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Refinement and applications
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Project defense
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FP
Final project
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Logo Design: Create Powerful Symbols
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
The course is intermediate level, recommended for those with basic graphic design knowledge who want to deepen their skills in visual identity and Photoshop.
Basic graphic design knowledge and access to Photoshop are required. Familiarity with hand drawing can be helpful but is not mandatory.
You will learn everything from the historical analysis of brands to practical techniques for creating logos, symbols, graphic compositions, as well as briefing processes and professional project presentations.
The course teaches principles of reductionism, visual synthesis, and pregnance, along with techniques for creating striking, minimalist logos by analyzing famous brand examples.
Basic Photoshop skills are important because the course uses the software to scan, edit drawings, and apply digital enhancements to visual identity projects.
Yes, the course covers fundamental visual communication concepts, distinguishing signs from symbols and showing how to apply them strategically in branding projects.
Yes, the course teaches how to structure briefs, develop commercial proposals, and define scopes for visual identity projects professionally.
Adobe Illustrator
O curso foi interessante. O instrutor mostrou exemplos reais, isso ajuda muito na compreensão. O tema é interessante e traz novas possibilidades. As partes foram bem divididas e bem didáticas.
Direto ... objetivo e explicativo ... me deu uma nova perspectiva e aparou arestas ...
this is good course for understading the history of logo design and thinking behind and shapes and negative shapes
Solo he visto la primera parte y está increible
This course is great for beginner, or mid-weight designer who want to refresh their knowledge on logo design.