Introduction to Sensory Branding
A course by Parámetro , Design Studio
Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory
Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory
Can you imagine a branding proposal that involves all five senses? Destination brands offer the perfect combination of sight, smell, taste, touch, and hearing thanks to their architecture, identity, cuisine, and even their merchandising. In this online course, Vanessa Santos and Cristina Arreola, founders of the Parámetro studio, teach you how to create emotional connections with your clients through their senses.
The idea is to take advantage of every opportunity to enhance the adventure. Discover your teachers' process and learn to design immersive experiences that your audience will never forget. By the end, you'll know how to build brands that go beyond what the eye can see and, most importantly, offer visitors more than just a souvenir.
What will you learn in this online course?
15 lessons & 18 downloads
- 95% positive reviews (22)
- 766 students
- 15 lessons (1h 0m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a branding project for a destination of your choice, applying everything you've learned throughout the course.
Who is this online course for?
Anyone interested in branding, regardless of their experience.
Requirements and materials
To take this course, you need a basic understanding of graphic design and how to use the Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as a presentation program like PowerPoint, Keynote, or Figma.
Reviews
Vanessa Santos and Cristina Arreola are the founders of Parámetro Studio, where they develop unique concepts, experiences, and spaces that challenge traditional design standards. Through their interdisciplinary approach, they push the boundaries of creativity to build memorable brands that go beyond the visual realm.
Over the years, they've worked on projects for clients in a range of fields, from fashion, beauty, and cosmetics to restaurants, hotels, and real estate. They've also collaborated with architects, designers, artists, and photographers to ensure their creative vision is always precisely replicated in the real world. Their projects can be found in cities across the world, including New York, Hong Kong, Barcelona, Paris, Tokyo, Berlin, Chicago, London, Montreal, Mexico City, and Amsterdam.
Content
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U1
Introduction
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About Us
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Influences
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U2
Analysis and strategy
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Introduction to the project: the brief
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Understand, describe and analyze the environment
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Target market analysis
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Competitive study
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Brand personality and strategy
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U3
Brand identity development
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Creation of the name
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Visual style and narrative
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The logotype
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The brand language
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Presentation of the visual identity of the brand
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U4
The brand experience
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Commercial promotion and other contact opportunities
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Interior design and intervention of spaces
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Potentialization of experiential experiences
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FP
Final project
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Introduction to Sensory Branding
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
dieamedina
Es correcto, me faltó un poco de profundidad en el enfoque sensorial.
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clacxs
PlusNão é um curso de branding sensorial. É um curso de identidade de marca que exemplifica o uso de algumas alternativas sensoriais. Os exemplos deveriam ser mais aprofundados. Ficou muito focado no exemplo da hotelaria. O título do curso deveria ser diferente, pois branding é muito mais do que isso.
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leobonetto
PlusMe gusta cómo abordan el branding desde su punto de vista centrando la marca en lo humano.
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jescobarportilla
PlusEl curso es bien explicado, lo he tomado más de 3 veces porque todos los puntos que menciona son base para que una marca realmente se vea humana.
Las diseñadoras saben llegar a uno y explican detalladamente como iniciar el proyecto, lo único que hubiera agregado serían algunos recursos más.
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eyerzero
Un curso muy completo y didactico para quien tiene dudas en el proceso de la construccion de un "branding", es bueno para quien aun esta por iniciar en el diseño de marcas, recomendable.
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