Visual Thinking: Organize and Present Powerful Ideas
A course by Hermen Lutje Berenbroek, Design Strategist
Design a visual language that communicates concepts in an engaging way, by learning to explore ideas and structure information effectively
By learning to think visually, we can start to make complex problems simpler and thereby overcome them. Design strategist Hermen Lutje Berenbroek specializes in helping individuals and brands solve challenges through visual thinking. He is the founder of Artifizer where he works with clients around the world to develop clear and effective business solutions.
In this course, Hermen teaches you how to structure and communicate your ideas creatively through visuals. Learn how to present concepts and organize information into a poster or simple sketch with the aim of solving an important problem. Are you ready to share your ideas and make the world a better place?
What will you learn in this online course?
14 lessons & 13 downloads
What's included in this course?
Begin the course by getting to know design strategist Hermen Lutje Berenbroek. Discover the journey that led him to start his own brand where he works with international clients to improve their problem-solving and communication skills. Look at the influences that inspire his career.
Get an introduction to visual thinking. Explore what it is, how you can use it, and why it’s so powerful. Then start thinking creatively with a series of drawing exercises. Develop your drawing skills further by sketching people, poses, emotions, metaphors, and more. Learn to recognize visual frameworks, organize information as images, and turn your drawings into a story.
Make a start on your visual presentation by deciding on its purpose, who it’s for, and what it needs to achieve. Then dive deeper into who your brand’s target audience is, before exploring the challenges they face, and coming up with ideas that solve them. Use sticky notes to map out the different factors that influence your visual and gather everything together to refine your concept. Get feedback on your work before making your final presentation.
Hear Hermen’s practical tips for presenting your final piece. Then, to finish the course, he shares the digital tools he uses to organize and draw information, along with the drawbacks and advantages of each.
- 98% positive reviews (258)
- 10,745 students
- 14 lessons (1h 53m)
- 13 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Design a powerful presentation that communicates your ideas visually and solves an important problem for your target audience.
Projects by course students
Who is this online course for?
This course is for anyone who wants to express themselves through visuals, enhance their creativity, and improve their communication.
Requirements and materials
No previous experience is required.
In terms of equipment, you will need drawing materials or a device with a design program installed.
Reviews
Hermen Lutje Berenbroek
A course by Hermen Lutje Berenbroek
Hermen Lutje Berenbroek is a design strategist who specializes in helping individuals and organizations to explore, understand, and solve complex challenges through visual thinking. As a child, he was always curious about how things work and began drawing as a way to make sense of the world around him. He went on to channel that creativity at art school, graduating with a degree in visual communication and interaction design from ArtEZ University of the Arts. Hermen then began working as a designer for a number of companies including global business design consultancy XPLANE.
He later started his own brand Artifizer in 2019 where he offers a variety of services from visual maps to presentation development and workshop training for international clients in a variety of industries. Hermen also shares his expertise via his blog and on social media.
Content
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U1
Introduction
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About Me
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Influences
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U2
Visual Thinking Basics
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Introduction to Visual Thinking
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Warming up Your Visual Brain
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Kicking off Drawing
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Mastering Basic Drawing Skills
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Enhancing Your Drawing Skills
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Story Structures
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U3
Putting Visual Thinking into Practice
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Getting Started with Your Visual Presentation
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Exploring the Audience
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Story Structures and Visual Concepts
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U4
Putting Learnings into Practice
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Presentation Tips
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Digital Tools to Draw and Organize Information Visually 1
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Digital Tools to Draw and Organize Information Visually 2
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FP
Final project
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Visual Thinking: Organize and Present Powerful Ideas
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
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FAQs
Visual thinking is using drawing and visuals to clarify, organize, and solve complex problems. This course teaches you to use simple sketches, diagrams, and storytelling techniques for better communication and innovation.
Yes, this course is designed for beginners. No prior drawing or design experience is needed—just a willingness to explore new ways of thinking and communicating visually.
You’ll learn visual storytelling, drawing basics, organizing information with diagrams, stakeholder engagement, user experience design, facilitating workshops, and using digital tools for clear and effective visual communication.
No prior drawing experience is required. The course focuses on simple shapes and functional sketches, helping you communicate ideas visually regardless of your artistic skill.
You only need basic materials like pen and paper. For digital exercises, free or popular apps like Procreate, Tayasui Sketches, or Adobe Fresco are recommended but not required.
Visual thinking fosters collaboration by making abstract ideas tangible, encouraging participation, and co-creating clear solutions during workshops or meetings.
You’ll learn to use diagrams, metaphors, storyboarding, system maps, and simple sketches to break down and communicate complex challenges to any audience.
Super prowadzenie, doskonałe przykłady. Bardzo przyjemnie się ogląda.
The Course is Amazing I even apply this to communicate complex Video ideas and storyboarding
Me encanto, lo he visto muchas veces y siempre aprendo algo nuevo.
Muy bien explicado, con ideas sencillas y muy prácticas. Muy fácil de seguir.
This course is good if you do practice and watch different recommened videos yourself. I also read other books so as to have better visual thinking skills