Intro to Voice-over Techniques for Advertising
A course by Sebastian LlapurVoice-over Actor
A course by Sebastian Llapur, Voice-over Actor
Learn how to recite a promotional script for three different purposes and convey a precise message by experimenting with rhythm, intonation, and voice modulation
Beyond a means of communication, speech is the art of influence. With a few choice words and a strong delivery, you can convince, motivate, or trigger specific thoughts in your listener, which makes advertising voice-over a powerful tool for conveying your clients' ideas. In this online course, voice-over actor Sebastián Llapur teaches you that there are a million ways to say the same phrase, but the key is knowing how to adapt it to a specific audience or context.
Breathing is a crucial factor when recording a voice-over: if you don't inhale properly, you won't exhale properly either. Following your teacher's expert advice, learn to control your breathing and master voicing and diction to get the perfect tone for any situation. By the end, you'll know how to identify your client's needs, decipher their message, and bring it life with rhythm, intonation, and voice modulation.
What will you learn in this online course?
14 lessons & 14 downloads
Diction
6 minutes, 22 seconds
Rhythms, Intonations and Modulations
9 minutes, 49 seconds
Practicing the Text with Different Intentions
10 minutes, 46 seconds
Recording Process
14 minutes, 56 seconds
Choosing the Best Shots
10 minutes, 5 seconds
The Announcer as a Director
6 minutes, 42 seconds
What's included in this course?
Sebastián Llapur starts the course by telling you about his extensive career as a voice-over actor and the brands that trust in his voice for their ads. He also shares how he got started in this line of work and the influences that inspired him to pursue it.
Continue with an introduction to what voice-over is and its technical aspects, from proper breathing techniques to voicing, articulation, pronunciation, and diction. Then explore a range of tones and registers, determining which is the most suitable based on the text you're working with.
Step into the studio and hear how different rhythms, intonations, and voice modulations can significantly change the reading of text. Now it's your turn. Learn how to do a comprehensive reading and practice until it sounds just right. Sebastián then teaches you some recording techniques and how to choose the best takes.
To round out the course, discover how to broaden your repertoire of registers and become the director of your own voice-over projects—the secret is to keep practicing and learning. Finish up by recognizing your voice's greatest virtues.
What is this course's project?
You will record an advertising text with three different intentions.
Projects by course students
Who is this online course for?
Anyone interested in exploring the potential of their voice, whether to pursue a career in voice acting, improve their speaking skills, or to simply feel more comfortable and confident in front of a microphone.
Requirements and materials
All you need to take this course is a computer, a microphone, headphones, and an audio recording program like Adobe Audition, GarageBand, Pro Tools, or similar software.
Reviews
- 4 days ago
Un curso práctico y directo que te enseña a leer un texto publicitario con intención real. Aprendí a identificar los tonos, a practicar diferentes intenciones y a entender que la locución publicitaria va mucho más allá de leer bien — es comunicar con propósito. Lo recomiendo a cualquiera que quiera iniciarse en la locución comercial.
- 3 months ago
Super recomendo o curso.
- 4 months ago
Un curso muy divertido, entretenido e interesante porque enseña tips muy buenos.
- 4 months ago
Excelente curso. Bastante práctico y puntual por parte del maestro-
- 5 months ago
Recomendadisimo (lo se, una valoración muy npc pero les digo que vale la pena xd)
Since then, he's had the opportunity to voice famous characters like Daffy Duck, Grampa Simpson, Mufasa, and many more. He's also appeared in video games such as Sub Zero, Commander Zavala, and Marcus Phoenix. In advertising, he's recorded spots for a host of brands, including Ford, Ariel, and Movistar.
The quality of his work has earned him a variety of distinctions: he was named voice-over actor of the year by the Asociación Nacional de Locutores, won the José Lavat award for best voice actor, and was honored as a Distinguished Citizen of Salvador de Jujuy and Córdoba, Argentina.
Content
- U1
Introduction
- About Me
- Influences
- U2
Fundamentals of Advertising Speech
- What Is the Locution?
- The Breathing
- Technical Elements of Phonation
- Diction
- Types of Tone
- U3
Working in the Studio
- Rhythms, Intonations and Modulations
- Comprehensive Reading
- Practicing the Text with Different Intentions
- Recording Process
- Choosing the Best Shots
- U4
Voiceover Artist: Born or Made?
- The Announcer as a Director
- How to Create an Attractive Demo?
- FP
Final project
- Intro to Voice-over Techniques for Advertising
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn voice-over and dubbing techniques, voice-over narration, breath control, voice modulation, recording commercial spots, and how to tailor your voice for different commercial and narrative styles.
This is an intermediate-level course, perfect if you already have some basic voice-over or acting experience, but it’s also accessible for anyone motivated to develop their professional voice.
All you need is a computer or mobile device, internet access, and ideally a basic microphone for practicing recordings; headphones are recommended to monitor your voice.
You’ll learn to control your breathing, modulate tone and nuance, articulate clearly, and adapt your voice to various formats and audiences, achieving a more professional and persuasive sound.
Yes, the course includes practical recording exercises, self-listening, self-correction, and selecting takes to improve the quality and expressiveness of your voice.
Yes, you’ll explore interpretation and vocal adaptation techniques to bring animated characters to life and distinguish styles depending on the dubbing context.
The course explains the key differences between commercial voice-over and narration, showing you how to adjust your voice and delivery based on the message type and audience.