Paid Traffic for Creatives: Attract your Target Audience
A course by Leo Becker , Digital Marketer
Boost your sales with this training designed for creatives: learn Google AdWords, Facebook ads, sales funnel creation, and digital marketing tactics.
Boost your sales with this training designed for creatives: learn Google AdWords, Facebook ads, sales funnel creation, and digital marketing tactics.
Discover how to create paid traffic campaigns that really work, attracting the attention of the right audience to your products and services. Learn how to use Google and Facebook Ads platforms effectively, from structuring campaigns to buying keywords and creating specific target audiences. Explore audience targeting techniques and developing ads that convert.
Learn more about campaign measurement and optimization, ensuring that your strategies are always aligned with the defined objectives. With valuable tips on creating impactful graphic pieces and specific strategies for freelancers, boost your visibility in the market. Get ready to develop your own project, gaining confidence to apply the knowledge acquired to your own businesses and personal projects.
What will you learn in this online course?
15 lessons & 10 downloads
- 100% positive reviews (4)
- 284 students
- 15 lessons (2h 18m)
- 10 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Students will develop effective paid traffic campaigns using platforms such as Google Ads and Facebook Ads. They will learn how to target audiences, create impactful ads, measure results and optimize campaigns to attract more interested parties to their business.
Who is this online course for?
Aimed at creatives, freelancers and digital entrepreneurs looking to improve their digital marketing strategies, learn how to effectively segment audiences and attract more visibility to their projects using paid traffic techniques on the Google and Facebook platforms.
Requirements and materials
No extensive prior knowledge is required, but access to a computer with internet is essential. We will use free online tools to explore paid traffic campaigns, such as Google Ads and Facebook Ads, and explore creative techniques.
Reviews
Leo Becker
A course by Leo Becker
Leo Becker, a designer and educator, has immersed himself deeply in the creative universe for almost two decades. At 36 years old, he is dedicated to producing innovative content on his social networks, focusing on the education of beginner professionals. His career is marked by partnerships with renowned brands such as Contabilizei, Bitso and Loft, always seeking to create narratives that facilitate the assimilation of knowledge. Inspired by the perfection of nature and driven by a passion for coffee, Leo uses these influences to develop creative solutions that solve problems effectively.
His creative process is guided by curiosity and the reconfiguration of ideas, where research and curation are essential. He believes in the democratization of design as a means of empowerment, bringing knowledge to all who wish to learn. Leo Becker is an advocate of consistency as the key to success, encouraging his students to trust their uniqueness. His work teaches the importance of effective targeting and ad creation techniques, empowering professionals to achieve visibility and attract genuine interest for their projects.
Content
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U1
Introduction
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Presentation
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Influences
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U2
The context of digital marketing
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The history of the internet
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The stages of customer awareness
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Mental triggers
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Traffic types and product characteristics
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Getting to know the platforms
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The objectives of a campaign
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U3
Campaign creation
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Creating a Facebook Ads campaign
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Creating a Google AdWords campaign
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Facebook Ads Campaign Management
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Managing campaigns in Google Ads
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U4
Creating Ads That Convert
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How to create impactful graphic pieces
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Campaign strategies for freelancers
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Platforms to host your portfolio
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FP
Final project
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Paid Traffic for Creatives: Attract your Target Audience
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
juan_diegogarcia90
PlusEl curso es genial! Un poco desactualizado pues las plataformas de Meta Ads cambian a cada rato, pero de resto super interesante y el profe explica todo muy claro. Gracias Leo y Domestika!
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julio
Es ordenado e inicia con los conceptos básicos ( importantes) del marketing digital.
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josephmao2000
I love and enjoy with this course and happy to learn with good experiences teacher. Thanks
semecayo
PlusBastante práctico
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