Creative Thinking for Advertising: Make a Positive Impact
A course by Paco Conde , Creative Director
Discover how to use the tools of advertising to influence change by learning techniques to generate ideas that have a positive impact
Discover how to use the tools of advertising to influence change by learning techniques to generate ideas that have a positive impact
Paco Conde is an award-winning Spanish publicist making a global impact. The day he realized creativity had the power to shift ideologies and awareness, was the day he decided to put his career to use as a tool for change and social improvement. He founded Activista, a company that helps brands and organizations make a positive impact, and has developed many successful campaigns on topics such as diversity, sustainability, female empowerment, and organ donation.
In this online course, Paco teaches you to connect revolutionary ideas to develop an advertising campaign and put your creativity to work on causes that really matter.
What will you learn in this online course?
13 lessons & 16 downloads
- 100% positive reviews (22)
- 1,128 students
- 13 lessons (1h 54m)
- 16 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a campaign for a cause that you are passionate about.
Projects by course students
Who is this online course for?
Anyone interested in using advertising and design to generate change and have a social impact.
Requirements and materials
You don't need anything to take this course, just a desire to use your creativity to make a positive impact.
Reviews
A course by Paco Conde
Paco Conde is the executive creative director and founder of Activista, a company that helps brands and organizations make a positive impact. For years, he worked at renowned companies such as Sra. Rushmore, Ogilvy Brazil, and BBH London, where he was able to explore, connect, and express his ideas through an array of campaigns.
He has received numerous awards, which has contributed to his place on the list of the 100 most creative people in the world by Forbes magazine and, for three consecutive years, being one of the most awarded publicists in the world.
Content
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U1
Introduction
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About Me
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Influences
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U2
First steps
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What is creativity? 1
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What is creativity? 2
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¿What is the starting point?
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The context and the moment
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U3
The creative process
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Research, observation and information
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The power of an insight and how to find it
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First ideas: evaluation
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The execution
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U4
Don't tell a story, be the story
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How to present the idea to the world
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Share your campaign
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Find your allies
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FP
Final project
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Creative Thinking for Advertising: Make a Positive Impact
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
aurelio.miotto
Interessante.
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nardella_leonardo
Molto chiaro e con un influenza veramente positiva.
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mvmadalina
PlusExcellent course! Clear & concise!
danfegamon
Me parece un overview algo básico pero sirve para tener una idea clara
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mjvaloy
Este curso es genial, lo recomiendo al 100%
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