Vibrant Visual Identities: From Concept to Canva
A course by Caroline Carrillo , Graphic Designer
Joined October 2021
Learn how to create a compelling visual identity for a brand by working on the brief, logo, graphic design, color palette, and presentation
Learn how to create a compelling visual identity for a brand by working on the brief, logo, graphic design, color palette, and presentation
Joined October 2021
Graphic designer Caroline Carrillo collaborates with brands and generates compelling ideas by weaving powerful visual stories. In this online course, she teaches you how to create a complete visual identity for a client as well as an animated presentation to showcase your work. Get ready to wow your collaborators!
What do you get from this course?
⦁ Learn how to analyze a brief and build a mood board with inspiring references.
⦁ Find out how to create a visual identity from scratch, including a logo, color palette, graphics, and a mock-up.
⦁ Discover how to design an animated presentation on Canva.
What will you learn in this online course?
17 lessons & 17 downloads
- 100% positive reviews (45)
- 1,701 students
- 17 lessons (2h 38m)
- 17 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: French
- French · Spanish · English · Portuguese · German · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe Photoshop
Canva
ProcreateWhat is this course's project?
Create a presentation on Canva explaining all the elements of your visual identity, including a mock-up.
Projects by course students
Who is this online course for?
Anyone who is passionate about branding and wants to gain a solid understanding of visual identity.
Requirements and materials
You need Illustrator, Photoshop, and basic knowledge of these programs, as well as a Canva account.
Reviews
A course by Caroline Carrillo
A graduate of the ECV in Paris, Caroline Carrillo completed a master's degree in typography and publishing under the direction of typographer Jean François Porchez. She now works as a freelance graphic designer, specializing in branding and creating visual universes for brands, with a strong emphasis on color.
She has already used her talents to collaborate with countless clients including Insidy, Plus Magazine, and Feners. She is also cofounder of the agency Caramba and has created visual identities for UNDERDAYS and Event Republic.
Content
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U1
Introduction
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About Me
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Influences
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U2
Positioning Research
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The Fundamentals of Visual Identity
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Targeting Customer Needs
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The Importance of Colors
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Visual Research and Mood Boards
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U3
Creation of the Visual Identity
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The Main Logo and the Monogram
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Colors and the Graphic System 1
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Colors and the Graphic System 2
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Application: Mock-ups
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U4
Design of the Brand Guideline
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Canva and the Presentation to the Client 1
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Canva and the Presentation to the Client 2
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The Color Palette and Their Association
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Layout: Typography and Mock-ups
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Animations and Export
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U5
Additional Thoughts
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Communication on social networks
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Canva: Some Tips to Save Time
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FP
Final project
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Vibrant Visual Identities: From Concept to Canva
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
Canva
Procreate
simy333
Great course!
sophie.chalumeau
A good course, easy to follow and very useful for anyone who needs to start their own brand.
Caroline uses a brand example to explain the step-by-step process of developing brand guidelines (tone, typography, colour etc ) which you can refer to later, at your own pace, when you need to.
federica_jourdan
Interessante per chi voglia acquisire ordine nel processo di progettazione con il colore.
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ruffi
El curso está bien. Tiene mucho info y está encarado muy profesional. Tiene detalles como materiales en frances que no fueron traducidos y estan en PDF. Pero a nivel formacion esta muy bien.
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vasoaktipi93
Everything was Perfect