Designing a brand identity with shocking animations
A course by Joseph NavarroGraphic Designer
A course by Joseph Navarro, Graphic Designer
Create a unique visual identity with a system of icons and symbols that reflect the essence of your brand.
Discover an innovative approach to creating striking visual identities with a minimalist graphic style and a strong focus on typography. Learn to develop a graphic system of icons and symbols that captures the essence of a brand, giving it a unique and memorable personality. Throughout the course, you'll explore the importance of creative exploration and finding new partnerships to enrich your designs.
Immerse yourself in the process of digitization, composition, and animation to transform your ideas into a dynamic visual universe. Using tools like Adobe Illustrator and After Effects, you'll generate animated expressions that bring your creations to life. Enhance your ability to communicate principles and values through design and discover how to turn each project into a visual symphony that connects with your audience.
What will you learn in this online course?
21 lessons & 21 downloads
Project 1 Fundamentals
14 minutes, 34 seconds
Visual exploration
20 minutes, 20 seconds
Vectorization 1
14 minutes, 4 seconds
In motion: position and scale 1
8 minutes, 25 seconds
In motion: position and scale 4
11 minutes, 3 seconds
Deliverables
12 minutes, 31 seconds
What's included in this course?
You'll learn to design striking visual identities and icon systems that capture the essence of a brand. From conceptualization to execution, you'll discover how to create a unique visual language that clearly and effectively communicates a company's values and principles. You'll explore minimalist graphic design techniques, focusing on typography and the use of motion graphics to bring your projects to life. Exploration and curiosity will be your allies in finding innovative combinations between seemingly unrelated elements.
Additionally, you'll develop practical skills in tools such as Adobe Illustrator, After Effects, and Photoshop, essential for creating and animating graphics. You'll learn to define color palettes, typography, and final layouts that will keep users engaged and provide a rich and versatile visual experience. Upon completion, you'll be able to create vibrant, adaptable brands ready to captivate any audience. This hands-on approach will allow you to tackle any branding challenge with confidence and creativity.
Recommended software & tools for this course
What is this course's project?
Students will create a visual identity for a fitness app, designing a graphic system of unique icons and symbols. These elements will be animated to form a distinctive and visually striking identity, capturing the essence of the brand.
Who is this online course for?
Graphic designers interested in branding, creatives looking for new visual identity design techniques, minimalist design enthusiasts, professionals looking to explore the impact of motion graphics on creating visually captivating brands, and students with basic knowledge of Adobe Illustrator and After Effects.
Requirements and materials
A computer with internet access and software such as Adobe Illustrator, After Effects, and Photoshop are required. Basic knowledge of Illustrator and After Effects is helpful. Extensive experience is not required, but a basic understanding will make learning easier.
Reviews
- 4 months ago
genial
- 7 months ago
Me encantó
- holamanurroPLUS7 months ago
¡Muy buen curso!
- 8 months ago
buenisimo
- 9 months ago
Increible
Passionate about modern art, architecture, typography, and animation, Joseph integrates these elements into his creative process, creating a graphic and minimalist style with a high visual impact. He specializes in creating visual identities that go beyond simple logos, seeking to establish vibrant, adaptable, and captivating visual languages. His approach centers on exploration and endless curiosity, seeking novel associations between seemingly unrelated elements, which allows him to maintain his constant inspiration.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Conceptualization
- Project 1 Fundamentals
- Project Fundamentals 2
- Investigation
- Visual exploration
- U3
Creation
- Ideation
- Vectorization 1
- Vectorization 2
- Universe
- U4
Expression
- In motion: morphing 1
- In motion: morphing 2
- In motion: position and scale 1
- In motion: position and scale 2
- In motion: position and scale 3
- In motion: position and scale 4
- In motion: trim paths 1
- In motion: trim paths 2
- In motion: trim paths 3
- In motion: trim paths 4
- Deliverables
- FP
Final project
- Brand Identity Design: Animated Icons
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn to create bold visual identities, develop animated graphic systems, apply op art and motion graphics in branding, and master tools like Photoshop, Illustrator, and After Effects to deliver professional projects.
Yes, this course is designed for students with basic graphic design skills who want to refine their branding, animation, and visual concept development techniques.
You should have basic graphic design knowledge and some familiarity with Photoshop, Illustrator, or After Effects. Access to these programs is recommended for practical exercises.
Yes, you’ll develop a full visual identity project from the brief and visual exploration to sketching, icon creation, animation, and professional presentation on Behance.
You’ll mainly work with Adobe Photoshop, Illustrator, and After Effects for graphic design, sketching, vectorizing, and creating motion graphics.
Yes, you’ll learn to use color theory and op art techniques to craft optical illusions, patterns, and expressive graphic systems in branding.
The course teaches you how to conceptualize and animate visual elements like logos, icons, and typography, using morphing, smooth transitions, and timing in After Effects to enhance brand identity.