Social Media Design: How to Stand Out Online

A course by Jennifer Hayashi , Multi-Disciplinary Designer and Art Director

Multi-Disciplinary Designer and Art Director. London, United Kingdom.
Joined October 2021

Develop a digital toolkit featuring everything from color schemes to typography to help you build your brand and make your mark on social media

76% positive reviews (17)
821 students
Audio: English
English · Spanish · Portuguese · German · French · Italian · Polish · Dutch

Develop a digital toolkit featuring everything from color schemes to typography to help you build your brand and make your mark on social media

Social media is a constantly changing world, which means keeping up to date with the latest platforms and their functions is essential. Multidisciplinary designer and art director Jennifer Hayashi specializes in helping brands use social media to their advantage, having worked with clients including Adobe, Refinery 29, Unilever, Netflix UK, and Samsung.

In this online course, Jennifer guides you through the process of creating your very own social media toolkit to develop your brand. Learn how to use color, typography, photography, and more to optimize your campaigns and content. Make your mark online with the power of social media design!

Read more ↓

What will you learn in this online course?

13 lessons & 20 downloads

Exploring the Brief
9 minutes, 34 seconds
Mood Board
6 minutes, 16 seconds
  • 76% positive reviews (17)
  • 821 students
  • 13 lessons (1h 36m)
  • 20 additional resources (1 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop a social media playbook that you can use to develop your brand on social media.

Who is this online course for?

This course is for anyone with an interest in learning how to design for social media.

Requirements and materials

Knowledge of basic design principles is recommended.

In terms of materials, you will need access to a computer as well as the design software of your choice.


Reviews

821 Students
17 Reviews
76% Positive ratings

Jennifer Hayashi

A course by Jennifer Hayashi

Teacher Plus
Multi-Disciplinary Designer and Art Director

Jennifer Hayashi is a multidisciplinary designer and art director from Glasgow, Scotland. Growing up, she was passionate about computer games and went on to study computer arts at the University of Abertay, where she was given the opportunity to live in Japan for a year. There she practiced design and illustration and showed her work at exhibits including Takashi Murakami’s Geisei in Tokyo. She later became a junior designer in a web and design agency before moving to London.

Currently, Jennifer is an associate design director at We Are Social, alongside working on freelance creative projects for clients. She has worked with brands including Adobe, Refinery 29, Unilever, Netflix UK, MAC Cosmetics, and Samsung, and provided design direction on social content for Lidl, Audi, and Westfield.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Social Media Basics

    • Fundamentals of Design for Social Media
    • Making the Most of the Tools Available
    • What is a Social Media Playbook?
  • U3

    Building Your Social Media Playbook

    • Exploring the Brief
    • Mood Board
    • Colour, Graphics, and Typography
    • Photography and Videography
    • Mock-ups: Exploring the Design
    • Finalizing the Toolkit
  • U4

    Additional Tips

    • Pitching Your Own Ideas
    • Meaningful Collaborations
  • FP

    Final project

    • Social Media Design: How to Stand Out Online

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Social Media Design: How to Stand Out Online. Design course by Jennifer Hayashi

Social Media Design: How to Stand Out Online

A course by Jennifer Hayashi
Multi-Disciplinary Designer and Art Director. London, United Kingdom.
Joined October 2021
  • 76% positive reviews (17)
  • 821 students