Introduction to PR Strategy for Personal Brands

A course by Lucy Werner , Public Relations Expert

Public Relations Expert. London, United Kingdom.
Joined January 2021

Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales

83% positive reviews (24)
1,352 students
Audio: English
English · Spanish · Portuguese · German · French · Italian · Polish · Dutch

Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales

When you start a business, knowing the basic steps you need to take in this new world can really help to demystify the process and level the playing field. Lucy Werner helps brands to do that by creating a solid publicity and public relations plan. Through her consultancy, she has worked with brands including Jimmy’s Iced Coffee, and she’s published an award-winning book on her expertise.

In this online course, Lucy teaches you the foundations of PR so you can create and share narratives that raise awareness for your business. Learn to develop a strategy that promotes your brand, builds your audience, and drives sales from scratch. Take your brand to new heights with a powerful PR strategy!

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What will you learn in this online course?

12 lessons & 14 downloads

Business Objectives
5 minutes, 35 seconds
Audience Mapping
7 minutes, 51 seconds
Media Mapping
18 minutes, 8 seconds
Media Imagery
8 minutes, 7 seconds
Writing a Personal Biography
5 minutes, 53 seconds
Creating a Boilerplate
5 minutes, 22 seconds
  • 83% positive reviews (24)
  • 1,352 students
  • 12 lessons (1h 32m)
  • 14 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a roadmap with actionable steps to promote your brand or service.

Who is this online course for?

This course is perfect for creative entrepreneurs who are just starting out, or curious minds interested in earning an income from their expertise.

Requirements and materials

No previous experience is required.

You’ll just need a product or service to promote.


Reviews

1,352 Students
24 Reviews
83% Positive ratings

Lucy Werner

A course by Lucy Werner

Teacher Plus
Public Relations Expert

Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.

Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    The Building Blocks

    • Business Objectives
    • Audience Mapping
    • Media Mapping
  • U3

    Media Toolkit

    • Media Imagery
    • Writing a Personal Biography
    • Creating a Boilerplate
  • U4

    The Roadmap

    • Thought Topics
    • Dreaming Big
    • Calendar Dates
    • Crafting the First Email
  • FP

    Final project

    • Introduction to PR Strategy for Personal Brands

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Introduction to PR Strategy for Personal Brands. Marketing, and Business course by Lucy Werner

Introduction to PR Strategy for Personal Brands

A course by Lucy Werner
Public Relations Expert. London, United Kingdom.
Joined January 2021
  • 83% positive reviews (24)
  • 1,352 students