Working as an Advertising Photographer: Strategies and Techniques
A course by Gonzaga Manso , Photographer
Develop your career in advertising photography. Learn to understand the market, create your strategy, and build your specialized portfolio.
Develop your career in advertising photography. Learn to understand the market, create your strategy, and build your specialized portfolio.
The world of advertising photography offers endless opportunities for those who want to turn their passion into a profitable career. This course will teach you how to navigate this highly competitive market, presenting a clear strategy for establishing yourself as an advertising photographer. You will learn how to create a professional portfolio that reflects your unique style and helps you stand out, with striking images that capture the essence of your ideas. Plus, you will learn the dynamics of the industry, from the rules of the game to the importance of finding your own creative voice.
Discover how to develop your ideas and bring them to reality, from initial inspiration to final post-production. You will learn techniques for selecting locations, forming an efficient team and managing the necessary materials. You will also get tips for promoting your work through social media, contests and visits to agencies and production companies. This course is ideal for photography lovers who are ready to take the leap into the professional field and want to learn how to make a living from what they love. Transform your passion into a profession and open the doors to new opportunities in advertising.
What will you learn in this online course?
17 lessons & 22 downloads
- 100% positive reviews (1)
- 183 students
- 17 lessons (4h 14m)
- 22 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe PhotoshopWhat is this course's project?
The student will develop an advertising photography portfolio of 7 to 15 images, allowing him/her to enter the advertising market. He/she will learn to create images that showcase his/her unique voice and technique, standing out in a competitive environment.
Who is this online course for?
Passionate photographers looking to become professionals in the advertising market, wishing to turn their love of photography into a profitable business. They need prior knowledge in photography and want to learn how to create a specialized portfolio that will make them stand out from the competition.
Requirements and materials
No extensive prior knowledge is required, but basic knowledge of photography is essential. A camera, post-production software such as Photoshop or Lightroom, and a presentation software such as Keynote or PowerPoint are required to develop the necessary skills.
Reviews
A course by Gonzaga Manso
Gonzaga Manso is a photographer and director renowned for his ability to tell stories through striking and emotionally charged images. Passionate about light and characters, he discovered his love for photography during his teenage years, which led him to fully dedicate himself to advertising photography. With a career spanning over a decade, he has worked with renowned brands such as Coca-Cola, Ikea and Huawei, and has collaborated with prestigious directors such as Isabel Coixet and Javier Fesser. His precise and demanding approach has allowed him to win multiple international awards and to be included in the list of the 200 best photographers in the world according to Lürzer's Archive.
Manso has taught photography and lighting courses in various cities around the world, sharing his knowledge and experience with passionate students. His work, which often reflects a touch of surrealism, speaks of the personal experiences that inspire him, from his family and friends to everyday situations. For him, photography is a communication tool that combines technique and creativity, and his goal is always to create memorable images that stand out in the competitive advertising market.
Content
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U1
Introduction
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Presentation
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Influences
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U2
The advertising market
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The advertising market: characteristics and actors
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Rules of the game, treatments and budgets 1
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Rules of the game, treatments and budgets 2
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Finding your voice
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U3
Creating a portfolio
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Goals
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Inspiration and development of ideas 1
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Inspiration and development of ideas 2
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Locations and sets 1
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Locations and sets 2
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Human and material team
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Session and post-production
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U4
The plan of attack
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Portfolio Review and Plan of Attack 1
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Portfolio Review and Plan of Attack 2
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First steps in the world of advertising 1
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First steps in the world of advertising 2
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FP
Final project
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Advertising photography
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Photoshop
marianor1406
PlusUn curso muy completo en donde Gonzaga te brinda información detallada sin guardarse nada. Muy contento.
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