Promotional Scriptwriting for Audiovisual Content
A course by Rocco Centrella , Creative Director
Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders
Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders
What makes a promo video successful? According to creative manager Rocco Centrella, who has more than 20 years of experience in the audiovisual industry, if you have a clear vision and a thorough outline of all the details, you can create an engaging video and convey a message that sticks with your audience. In this online course, he teaches you how to write a script for a promotional video.
As manager of the communication and promotional content for networks like the History Channel, Crime + Investigation, and Blaze, Rocco guides you through his creative process and the steps involved in producing a promo video for audiovisual content from a brief. By the end, you'll know how to develop a creative concept and write a complete script that includes all the necessary technical details, from visuals to sound design.
What will you learn in this online course?
15 lessons & 16 downloads
- 92% positive reviews (25)
- 805 students
- 15 lessons (2h 39m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Write a script for a promo video that includes all the details for production, from the idea to the technical specifications.
Who is this online course for?
Video makers, copywriters, and anyone who wants to perfect their creative process for promoting audiovisual content.
Requirements and materials
Basic notions of audiovisual language are recommended for this course.
For materials, you need pen and paper, as well as a computer to draft your script, although you can do it all by hand if you'd like.
Reviews
A course by Rocco Centrella
Rocco Centrella is a creative manager with more than 20 years of experience in the communication and audiovisual industry. After earning his degree with a thesis on branding and sound design, he began exploring different fields to find his place, including audiovisual content promotion, music and AV production, digital campaign creation, and creative and music direction for movies and TV shows.
Since 2006, he's worked with media companies such as Fox, and currently manages the communication and promotional content for networks like the History Channel, Crime + Investigation, and Blaze.
Content
-
U1
Introduction
-
About Me
-
Influences
-
-
U2
Basic Elements of Strategy and Planning
-
Semiotics 1
-
Semiotics 2
-
Writing in Images
-
Audiovisual Production
-
Emotional Marketing
-
Communication Process and Tools
-
-
U3
Project Development
-
Analyses
-
Tone of Voice
-
Value Map
-
-
U4
Production
-
Creative Development
-
Declination of the Concept
-
Definition of Production Details
-
Manage the Anxiety of the Rework
-
-
FP
Final project
-
Promotional Scriptwriting for Audiovisual Content
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
magdagonzalezsonora
Excelente
View translation
Hide translation
komorebi.desarrolladores
PlusNo esta ni subtiulado el curso
View translation
Hide translation
eusouabeex
Excelente curso! Recomendo demais!
View translation
Hide translation
rybjbksz4s
Um curso rápido e transformador! Muito bom
View translation
Hide translation
antonio_morrone123
Corso molto interessante. Mi ha illuminato su tantissimi aspetti. Lo consiglio
View translation
Hide translation