Social Media Content Creation: Beat the Algorithm
A course by Luciana Castro, Publicist, Copywriter, and Creative Director
Joined September 2019
Learn how to produce creative digital content that connects with audiences and adds value to online campaigns
Joined September 2019
According to publicist and editor Luciana, better known as Luchinés, we all have the superpower to create. In this online course, she teaches you to let go of fear and activate your observation radar to form your own original ideas.
Learn how to produce digital content that stands out and connects with your audience. Discover how to translate what inspires you into an image, an album, or a video, then write the text to accompany and strengthen the visuals.
What will you learn in this online course?
16 lessons & 20 downloads
What's included in this course?
Start by getting to know Luciana, better known as Luchinés. She tells you about her career working in advertising agencies, her connection to creativity, her influences, and also her path as a freelancer and content creator on social media.
Get to know the importance of activating observation to enhance your creativity. Continue by reflecting on some of the first social media content and why it stood out. Explore the different formats that exist, how they can be used better, and the bases for writing the text.
Time to get to work! Shape your content using three fundamental elements to differentiate yourself. Luchinés teaches you how to use insights, then she tells you what the mixture of worlds consists of and encourages you to contribute something from your own story.
Your teacher gives you tips to overcome your fear of sharing your work and exhibiting your content to the world. To finish, discover how she exercises her creativity so that ideas flow more organically day by day.
- 99% positive reviews (117)
- 7,163 students
- 16 lessons (3h 19m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a unique online campaign.
Projects by course students
Who is this online course for?
Anyone who wants to create artistic and authentic content for social media.
Requirements and materials
You don't need any previous knowledge, just a notebook, a pen, and computer to look for references.
Reviews
Luciana Castro
A course by Luciana Castro
Lucía Inés, also known as Lu, Luchi, or Luchinés, is a publicist, specialized in creative writing. She worked for ten years in advertising agencies in Buenos Aires, Mexico, and Miami, writing, thinking, and creating campaigns for many brands around the world.
At the end of 2019, she quit her office job and started her journey as a freelancer. She was encouraged to post content on her personal account and wrote two ebooks on creative writing and social content. She has also given talks and has given three workshops that have been attended by more than 500 people.
Content
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U1
Introduction
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About Me
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Influences
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U2
Activate and sort the creative before you start
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We are all creative
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What's behind the creative content?
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Content, form and format
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The importance of creative copy 1
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The importance of creative copy 2
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The creative process: from the brief to brainstorming 1
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The creative process: from brief to brainstorming 2
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U3
It's time to create!
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Originality and insights 1
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Originality and insights 2
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Originality, mix of worlds and surprise factor
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Originality and your own story
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U4
More creativity and less fear
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Show the world your content 1
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Show the world your content 2
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Creativity as a philosophy of life
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FP
Final project
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Social Media Content Creation: Beat the Algorithm
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
The course is aimed at people with intermediate skills in writing or creativity, but it’s also accessible to anyone interested in developing their personal brand and creative content skills.
All you need is a computer or smartphone with internet access and a strong desire to learn and practice applied creativity for social media and personal projects.
You’ll learn creative writing techniques, copywriting, storytelling, creative observation, personal brand development, and strategies to create relevant, authentic content on social media.
The course guides you step-by-step in building your personal brand, helping you define your voice, audience, content pillars, and strategies to stand out online.
It includes applied creativity workshops, writing exercises, activities to craft personal stories, and drills to sharpen observation and generate original ideas.
Yes, the course covers how to create newsletters and ebooks from scratch, with practical tips on structuring, writing, and designing engaging, original digital content.
Yes, you’ll learn strategies to overcome fear of judgment, self-criticism, and impostor syndrome, gaining confidence to share your creative content on social media.
Excelente profe y profesional.
Bacanísimo, obtuve los conocimientos que esperaba.
Excelente curso
me encanto, muy clara luchi
Me encantó su estilo, me gustó la información del curso, me llenó de conocimiento y de nuevas ideas! Me abrió un nuevo mundo! Lo ame!