Creativity for Big Brands
A course by Juan Carlos Fernández Espinosa (identidad.com) , Creative director
Joined October 2018
Learn to create strong brands that live on
Learn to create strong brands that live on
Joined October 2018
The brand is the way an organization has to express its values: who it is, what it does, how it does it and for whom. A brand well founded on relevant strategies is capable of generating affinity, arousing emotions in consumers and, consequently, achieving success in its sector.
In this course you will develop your creativity to design logotypes and brands, understanding design as a dialogue. You will discover some theoretical aspects of the world of brand identity and learn to think critically and strategically when facing a branding and logo design project.
What will you learn in this online course?
18 lessons & 11 downloads
- 99% positive reviews (173)
- 2,302 students
- 18 lessons (2h 58m)
- 11 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
This is a theoretical and practical course, but not technical, and does not involve a final project to use. You will take your own project and, on it, you will apply the knowledge that you will acquire during the course.
Projects by course students
Who is this online course for?
To graphic designers, communicators and, in general, to anyone who wants to conceptualize a brand and design logotypes from new perspectives.
Requirements and materials
All you need to take this course is an open mind and a project - real or fictional - to which you want to develop a brand identity system.
Reviews
A course by Juan Carlos Fernández Espinosa (identidad.com)
Juan Carlos Fernández defines himself as a brand creator. Graphic designer by profession, he has been designing logos and identity programs for large and medium-sized companies and institutions for more than 30 years, although, as he says, he does not escape the requests of friends and family to "design a loguito".
As a founding partner and creative director of the study of branding Ideograma, Juan Carlos' designs and ideas appear on all types of media, from the Bicentennial logo on Mexican banknotes to the graphic identity present in the Volaris aircraft, Mexican airline low-cost , passing through museums, magazines, fashion brands and banks, among many others.
Content
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U1
Introduction
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Presentation
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Inspirations
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What will we do
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U2
The creativity
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The secret ingredient
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The nature of creativity
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Inspiration sources
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U3
Entities must express their very own identity
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Understand who your customer is
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Relevant iconographies and symbolisms
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The idea before the design
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U4
The landed design
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The right type of brand
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Eureka moments
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On paper or computer
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Graphic symbol
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Typography
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Graphic expression
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U5
What follows after brand design
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Identity system
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The sale
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Your identity as a designer
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FP
Final project
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The universe of brands
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
aureliop
BUENISIMO. Es un curso diferente, no es tanto de que te enseñe a hacer las cosas prácticamente, sino que se va al fondo de las razones de hacerlo. Es muy claro y muy asertivo. Muy recomendable
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monchetrucios
C’est un excellent guide et une source d’inspiration pour se former en tant que designer professionnel qui donne de la valeur à votre travail.
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sweetsardaneta
Es sin duda altamente recomendable.
Yo conocí al maestro Juan Carlos Fernández por una amiga que lo conoció en persona. Me despertó la curiosidad, y después vi sus trabajos en su ciclo con Ideograma. Cuando vi que estaba en Doméstika, di por hecho que sería un aprendizaje efectivo y así fue. Ojalá vengan más cursos con él. ¡Gracias!
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bmac_user
Juan Carlos es un gran profesional y de una trayectoria brillante, te ofrece una perspectiva única para abordar problemas gráficos.
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nicole_benedicto
Interesante
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