How to Start and Run a Creative Studio
A course by HUMAN , Branding and Packaging Studio
Create a business plan, define your unique identity, and learn to manage your business.
Create a business plan, define your unique identity, and learn to manage your business.
Entering the world of design goes far beyond creativity; it requires strategy, vision and effective management. Alejandro Flores, founder and creative director of Human, will guide you to establish the foundations you need to turn your passion into a profitable and sustainable business.
From analyzing the competition to building a solid brand strategy, you'll learn how to shape a design studio that not only excels in creativity but is also capable of generating consistent revenue.
You will explore the essential tools for the day-to-day management of your studio, ensuring that every aspect of your work is aligned with your goals. You will end up being able to transform your creative practice into a thriving, well-run business.
What will you learn in this online course?
17 lessons & 29 downloads
- 96% positive reviews (24)
- 2,374 students
- 17 lessons (3h 10m)
- 29 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
The final project involves developing a comprehensive business plan for a design studio. It will include a market analysis, a solid financial structure, a branding strategy, and a portfolio that reflects the studio's identity.
Who is this online course for?
It is aimed at designers and creatives who want to start their own design studio or improve the management of the one they already have.
It is also ideal for freelancers looking to structure and grow their creative business in a profitable and sustainable way.
Requirements and materials
No prior knowledge of business management is required. It will be useful to have basic knowledge of graphic design and branding, as well as a portfolio of projects that you want to structure and optimize during the course.
Reviews
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
Content
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U1
Introduction
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Presentation (Who I am)
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Influences
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U2
Business Plan - From IDEA to BUSINESS
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Executive Summary - Landing the idea 1
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Executive Summary - Landing the idea 2
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Competitors – Who else offers something similar?
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Business Strategy - How will we make ourselves known?
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U3
Our Business - Instructions for use
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Internal structure - How is this handled?
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Internal structure - How is this handled?
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Budgets and Projections - Where are we going? How?
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U4
Branding- Hello Humans!
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Are we Human or are we Dancers? Who am I and where am I going?
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Creative Direction-Think before you Design
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Narrative is everything. Narrative and Concept
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Brand Identity
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U5
Money-Money - Profitability and Management
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Consumer psychology
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Portfolio Creation
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Sales Channels
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Tools and documents for management
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FP
Final project
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How to Start and Run a Creative Studio
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
marcoramirezmurga
Basic
labirinto77
Il corso è fatto molto bene, chiaro e conciso. Metodo di progettazione notevole e materiale utile da consultare. L'esperienza personale è impagabile, grazie per averla messa a disposizione. Un corso che consiglio a tutti coloro che stanno o hanno avviato la propria attività.
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northlightfilmsindia
I have had a video production company for years and are now pivoting into a creative agency with comprehensive creative services including design. This course prepares me for it with the business mindset required. I am grateful and highly recommend for creative entrepreneurs.
thomas_aux
Buen curso
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creaconcote
Es un buen comienzo para alguien profesional que se quiere independizar. Te da los cimientos.
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