Illustration for Advertising: Create Eye-Catching Visuals
A course by Antonio Colomboni , Illustrator and Art Director
Joined September 2019
Learn digital drawing and turn promotional messaging into an opportunity to express your creativity.
Learn digital drawing and turn promotional messaging into an opportunity to express your creativity.
Joined September 2019
According to Antonio Colomboni, advertising is just one of the many ways to create an artistic product capable of striking and surprising. How? By carefully analyzing the client's brief, but also by following a creative technique capable of unleashing all your expressive talent.
In fact, in every communication project you can add your personal touch, giving value to the project but above all creating something of your own, which has character and originality.
In this course, Antonio will teach you how to create a digital illustration for advertising, from the idea to the final creation, guiding you through all stages of production. You'll learn how to read a brief, look for inspiration, use Procreate and have fun creating playful and entertaining images.
What will you learn in this online course?
12 lessons & 16 downloads
- 100% positive reviews (8)
- 339 students
- 12 lessons (1h 56m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
For the final project, you will create an illustration for an advertising campaign and learn how to apply it for various uses, from posters to GIFs for social media, from stickers to branded gadgets.
Who is this online course for?
This course is for anyone who wants to create illustrations for the advertising world.
Requirements and materials
All you need to follow the course is access to a graphics program. Antonio will use Procreate but you can use the software you prefer.
Reviews
A course by Antonio Colomboni
Antonio Colomboni is an illustrator, artist and art director with a very recognizable style: very colourful, with playful and sometimes irreverent traits.
He has worked for well-known brands such as Nike and Zanotta, as well as more mass-market brands such as Lavazza or Zalando. His works have also appeared in magazines such as Grazia, Frizzi Frizzi and Toiletpaper. He has developed a method of reasoning and working capable of unleashing maximum creativity in each project.
Content
-
U1
Introduction
-
Presentation
-
Reference models
-
-
U2
Briefs and drafts
-
Reception and analysis of the brief
-
Inspirations and keywords
-
Quick drafts
-
-
U3
From sketch to digital
-
Choice of color palette
-
From sketches to digital: Mexico City
-
From sketches to digital: Milan
-
Finalization of the artwork
-
-
U4
How to decline your own artwork for the client
-
Application of the final artwork to merchandising
-
Create GIFs starting from the created artwork
-
Promotional activity to be proposed to the customer
-
-
FP
Final project
-
IIllustration for Advertising: Create Eye-Catching Visuals
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
stegnerakos
PlusGreat course!
aikovalmail
Good course!
indiaa
good course!
gg_
PlusMolto bene!
View translation
Hide translation
thieuf
Molto interessante e creatività
View translation
Hide translation