Digital Product Design from Scratch
A course by Rus YusupovDesigner and Tech Entrepreneur
A course by Rus Yusupov, Designer and Tech Entrepreneur
Learn how to conceptualize and develop engaging apps from scratch by exploring the principles of design, psychology, user experience, and branding
Technology can be harnessed to overcome challenges, solve problems, and enable us to achieve our goals. Designer and tech entrepreneur Rus Yusupov is one of the cofounders of Vine and has designed products for big names such as Nike, Hulu, and CNN. He also created the HQ trivia game, which pioneered live interactive video, amassed millions of players, and featured celebrities like Dwayne “The Rock” Johnson and Robert De Niro.
In this online course, Rus teaches you to design and develop engaging apps from scratch. Explore the principles of product design, psychology, user experience, and branding to create a social mobile game prototype using Figma. Get inspired by innovation and create apps with the power to enhance human potential.
What will you learn in this online course?
17 lessons & 25 downloads
Concept Development
6 minutes, 45 seconds
Network Effects and Audience
4 minutes, 27 seconds
Killer Product Features
6 minutes, 38 seconds
Monetizing Your App
5 minutes, 5 seconds
Design Principles
14 minutes, 24 seconds
Psychology
7 minutes, 37 seconds
What's included in this course?
Start the course by getting to know more about designer and tech entrepreneur Rus Yusupov. Learn about his personal journey through the world of art and design, then look at some of his biggest influences.
Generate ideas for your app concept and find out how to make it go viral by exploring the network effect. Then, brainstorm killer product features and learn how to monetize your idea.
Hear the core principles for human-centered design. Explore how products can steer user psychology and discover a few simple techniques to write copy for your app.
Look at various ways to test your ideas quickly and cheaply, then design your prototype! Develop your core product architecture and key screen layouts as well as a logo, app icon, and name.
To wrap up the course, learn how to pitch your app to different audiences and hear about the best practices for collaborating with engineers.
Recommended software & tools for this course
What is this course's project?
Create a social mobile game prototype using Figma.
Projects by course students
Who is this online course for?
This course is for anyone interested in app design.
Requirements and materials
Basic knowledge of Figma is required.
In terms of materials, you’ll need a computer with Figma installed, as well as a smartphone, a pen, and some paper.
Reviews
- 1 month ago
Great knowledge provided
- 6 months ago
Muy buen curso!
- 6 months ago
Great course, excelent.
- 11 months ago
Great course, very inspiring for product designers.
- 1 year ago
La verdad este curso es muy bueno, el profesor explica muy bien.
Since then, Rus lead the redesign of CNN.com, designed the logo and first website for Hulu.com, and designed the first Nike+ iPhone app. In 2008, he founded design and engineering studio Big Human, then in 2012 co-founded the Vine video app. He has received several major industry recognitions, including a Tribeca Disruptive Innovation Award, Variety Magazine Breakthrough of the Year Award, and an Emmy Nomination.
Content
- U1
Introduction
- About Me
- Influences
- U2
Developing the Concept
- Concept Development
- Network Effects and Audience
- Killer Product Features
- Monetizing Your App
- U3
Design Foundations
- Design Principles
- Psychology
- Copywriting
- U4
Designing the Prototype
- Prototyping and Constant Iteration
- Choosing a Platform
- Developing a Product Architecture
- Designing in Figma 1
- Designing in Figma 2
- Logos, App Icons, Branding, and Naming
- U5
Making the Prototype Real
- Pitching Your Design
- Working with Engineers
- FP
Final project
- Fundamentals of Digital Product Design
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
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FAQs
Yes, this course is designed for individuals with some experience in design or digital product creation who want to deepen their skills and learn advanced strategies for app and interactive media design.
A basic understanding of digital design concepts or experience with tools like Photoshop, HTML, or prototyping apps is recommended. Some familiarity with app or web design processes will help you get the most from the course.
You’ll learn to design digital products from concept to prototype, apply human-centered principles, create effective branding, structure engaging user flows, and implement monetization strategies for apps and interactive media.
Yes, the course teaches you to build and refine app prototypes, conduct user research, and iterate based on feedback to validate and improve your digital product ideas.
Absolutely. The course explores various app monetization strategies, including freemium, ads, in-app purchases, subscriptions, and how to choose the right model for your product and audience.
No coding expertise is required. While you'll learn about creating generative art with code and building digital products, the course focuses on design thinking, prototyping, and concept development rather than advanced programming.
Yes, you’ll practice designing impactful logos, app icons, and branding assets using industry tools, and learn how to create cohesive digital brand identities.