Building Brand Identity
A course by André Carvalhal , Writer and Publicist
Discover the strategies and techniques to build a strong brand identity that resonates with your audience.
Discover the strategies and techniques to build a strong brand identity that resonates with your audience.
Immerse yourself in the fascinating world of fashion brand building with André Carvalhal, an expert with an impressive background in sustainable fashion and marketing.
You will explore fundamental concepts of marketing and branding and analyze a real case study, the sustainable fashion brand Alma, to better understand the challenges and opportunities in the industry.
Discover how to define your business in three key aspects: organization, persona, and product. Additionally, you will learn how to determine the elements of your brand image, positioning, and target audience.
Gain a close and practical understanding of the creative and strategic process necessary to create a brand from scratch. You will not only be able to design a visually appealing brand, but one that also resonates with your values and those of your audience.
What will you learn in this online course?
15 lessons & 16 downloads
- 80% positive reviews (5)
- 357 students
- 15 lessons (2h 54m)
- 16 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
The project involves creating a comprehensive brand canvas. This document will guide your business strategy and marketing actions, covering everything from brand conceptualization to defining your target audience and planning touchpoints.
Who is this online course for?
Designed for entrepreneurs, creatives, and anyone passionate about fashion who dreams of launching their own brand or revitalizing an existing one with an authentic and purposeful vision.
It's perfect for those looking to make a difference in the fashion world, offering a sustainable and ethical alternative.
Requirements and materials
You’ll need a notebook for your notes and reflections, access to research resources on sustainable fashion, and basic design software to create your brand canvas.
Reviews
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Initial concepts
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Before you begin
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Methodology and case study
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U3
Who we are: the brand's perspectives
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The brand as an organization: purpose
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The brand as an organization: values
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The brand as a person: cause
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The brand as a person: personification
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The brand as a person: visual and verbal identity
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The brand as a product: products
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The brand as a product: services, extensions and collaborations
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U4
Where we are: positioning and target audience
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Image and positioning
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Target audience
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U5
Where are we going: the main movements of a brand
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Vision and touchpoints
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Actions
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FP
Final project
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How to create an authentic brand through marketing strategies
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
crismendes
sensacional, sou fã do Carvalhal tenho todos os livros que ele publicou com esse tema e não me canso de ouvir ele falar. Esse curso está muito completo e eu digo com prioridade de quem consome o conteúdo dele em outras plataformas.
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taisfaria1
PlusA didática do Carvalhal foi ótima!Bem explicado principalmente para quem está começando a mergulhar no branding.
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_diegobranco
Não recomendo. Havia ficado muito feliz por finalmente ter em português um curso de branding, mas o conteúdo é fraco demais. Podemos resumir praticamente tudo ao preenchimento de um canva que ele mesmo criou. Sinceramente, esperava mais.
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gabrielglee95
PlusÓtimo curso, fiz todos os exercícios, estou com uma noção muito melhor sobre criação de marcas, indico muitooo
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grazieleneves
Adoro a didática do Carvalhal! O curso está muito bem feito!
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