Directing Short Commercials
A course by Sebastian López Borda , Realizador audiovisual
Joined February 2022
Learn the production process for a commercial from creation to execution while meeting advertising industry standards
Learn the production process for a commercial from creation to execution while meeting advertising industry standards
Joined February 2022
Audiovisual language is a very powerful communication tool, since it allows you to know a different perspective from yours, empathize and be others. In this online course, the audiovisual producer Sebastián López will teach you how to put your creative voice at the service of the message of a brand, product or service.
Throughout the units, you will pay attention to the needs of each project to make the best decisions, you will learn to execute the management proposal covering all the elements that make up an audiovisual piece and you will discover how to reach the public. Upon completion, you will know how to create commercials according to advertising industry standards.
What will you learn in this online course?
16 lessons & 23 downloads
- 100% positive reviews (23)
- 1,521 students
- 16 lessons (3h 4m)
- 23 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will make a one-minute commercial video to promote a brand, product or service.
Who is this online course for?
To film or television audiovisual producers who want to know the processes of the advertising industry, as well as to entrepreneurs who want to make their own commercial videos.
Requirements and materials
To take this course, you will need to be an adventurous and curious person with basic knowledge of filming and editing.
As for materials, you will need a video camera of any category, as well as editing software and one to create presentations, such as PowerPoint, Keynote or Google Slides.
Reviews
A course by Sebastian López Borda
Sebastián López has spent a long time exploring and getting inspired by movies and art. Throughout his professional career, the filmmaker and audiovisual producer has participated and received awards at national and international film festivals. He has also directed commercial films for ten years for brands such as Netflix, Uber, Dunkin' Donuts, Movistar, Claro, Avianca, Diners, among others.
In addition, he has had the opportunity to teach at a film university and thus discovered that everything makes more sense when you have the opportunity to give and transmit what you have learned so that it can be transformed.
Content
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U1
Introduction
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About Me
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Influences
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U2
Direction Proposal
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Context and Script Reading
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Methodology, Creativity and References 1
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Methodology, Creativity and References 2
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Realization of the Management Proposal: General References
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Realization of the Management Proposal: Specific References
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Presentation of the Management Proposal
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U3
Preproduction
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Time Table and Team Formation
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Pre-production with Equipment and PPM
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Bullet Point Breakdown: Characters, Costumes, Art, Casting, and Product
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Product Presentation and Presentation to Customer
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U4
The Filming
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Enlistment
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Filming
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U5
Post-production
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Offline Edition
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Online: Everything Ready to Advertise!
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FP
Final project
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Directing Short Commercials
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
yacouba1er
Cours très intéressant et pratique !
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pausalla
curso muy relevante y actualizado, el curso fomenta la creatividad y la innovación, muy util y entendible, el proyecto a seguir como ejemplo creo que ha sido muy adecuado, gracias y saludos.
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ruth141190
El curso es de muy buena calidad, la información es valiosa. Sin embargo si eres beginner y querías aprender sobre tipos de tomas o crear un video con el celular, este video no es exactamente eso. Es más bien una experiencia profesional entorno a la creación de comerciales.
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gerardoparra55
excelente explicación y material!!
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fecaenelsur
EXELENTE CURSO!
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