Directing Short Commercials
A course by Sebastian López Borda , Audiovisual producer
Joined February 2022
Learn the production process for a commercial from creation to execution while meeting advertising industry standards
Joined February 2022
Audiovisual language is a very powerful communication tool, since it allows you to know a different perspective from yours, empathize and be others. In this online course, the audiovisual producer Sebastián López will teach you how to put your creative voice at the service of the message of a brand, product or service.
Throughout the units, you will pay attention to the needs of each project to make the best decisions, you will learn to execute the management proposal covering all the elements that make up an audiovisual piece and you will discover how to reach the public. Upon completion, you will know how to create commercials according to advertising industry standards.
What will you learn in this online course?
16 lessons & 23 downloads
- 100% positive reviews (33)
- 2,051 students
- 16 lessons (3h 4m)
- 23 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will make a one-minute commercial video to promote a brand, product or service.
Who is this online course for?
To film or television audiovisual producers who want to know the processes of the advertising industry, as well as to entrepreneurs who want to make their own commercial videos.
Requirements and materials
To take this course, you will need to be an adventurous and curious person with basic knowledge of filming and editing.
As for materials, you will need a video camera of any category, as well as editing software and one to create presentations, such as PowerPoint, Keynote or Google Slides.
Reviews
Sebastian López Borda
A course by Sebastian López Borda
Sebastián López has long been exploring and drawing inspiration from film and art. Throughout his professional career, the filmmaker and audiovisual producer has participated in and received awards at national and international film festivals. He has a...
Content
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U1
Introduction
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About Me
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Influences
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U2
Direction Proposal
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Context and Script Reading
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Methodology, Creativity and References 1
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Methodology, Creativity and References 2
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Realization of the Management Proposal: General References
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Realization of the Management Proposal: Specific References
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Presentation of the Management Proposal
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U3
Preproduction
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Time Table and Team Formation
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Pre-production with Equipment and PPM
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Bullet Point Breakdown: Characters, Costumes, Art, Casting, and Product
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Product Presentation and Presentation to Customer
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U4
The Filming
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Enlistment
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Filming
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U5
Post-production
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Offline Edition
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Online: Everything Ready to Advertise!
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FP
Final project
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Directing Short Commercials
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to develop directing proposals, organize teams, shoot and post-produce commercials, apply creative resources, analyze visual and sound references, and incorporate social responsibility in audiovisual campaigns.
This is an intermediate-level course, ideal for those with basic knowledge of audiovisual production or advertising who want to specialize in directing commercial videos.
All you need is a video camera (semi-professional or even a good smartphone) and access to basic editing software for post-production practice.
The course covers commercial directing, proposal development, shooting, casting, color grading, sound design, script analysis, storytelling, art direction, cultural references, and ethics in audiovisual campaigns.
You’ll be able to direct and produce commercial campaigns, craft creative proposals, coordinate teams, communicate with clients and agencies, and apply advanced editing, color grading, and sound techniques.
Yes, the course guides you through the entire process—from concept and scriptwriting to shooting, editing, and final delivery of commercial short films.
Commercial directing focuses on delivering clear, persuasive brand messages aligned with specific communication goals, unlike artistic directing which prioritizes personal vision.
Muy bueno el curso, me encantó.
Excelente! super completo
Me gustó este curso, te ayuda a pensar cosas conceptuales sobre tu comercial de manera sencilla. Lo recomiendo para empezar
Un curso que muestra a detalle el proceso de "Dirección", fácil de comprender y muy bien explicado por parte del presentador, aprendi y comprendido nuevas cosas.
O curso é muito bem estruturado e exemplificado, o professor tem domínio do assunto e explica bem, vale a pena.