Directing Short Commercials
A course by Sebastian López Borda , Audiovisual producer
Joined February 2022
Learn the production process for a commercial from creation to execution while meeting advertising industry standards
Joined February 2022
Audiovisual language is a very powerful communication tool, since it allows you to know a different perspective from yours, empathize and be others. In this online course, the audiovisual producer Sebastián López will teach you how to put your creative voice at the service of the message of a brand, product or service.
Throughout the units, you will pay attention to the needs of each project to make the best decisions, you will learn to execute the management proposal covering all the elements that make up an audiovisual piece and you will discover how to reach the public. Upon completion, you will know how to create commercials according to advertising industry standards.
What will you learn in this online course?
16 lessons & 23 downloads
- 100% positive reviews (31)
- 1,865 students
- 16 lessons (3h 4m)
- 23 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will make a one-minute commercial video to promote a brand, product or service.
Who is this online course for?
To film or television audiovisual producers who want to know the processes of the advertising industry, as well as to entrepreneurs who want to make their own commercial videos.
Requirements and materials
To take this course, you will need to be an adventurous and curious person with basic knowledge of filming and editing.
As for materials, you will need a video camera of any category, as well as editing software and one to create presentations, such as PowerPoint, Keynote or Google Slides.
Reviews
Sebastian López Borda
A course by Sebastian López Borda
Sebastián López has long been exploring and drawing inspiration from film and art. Throughout his professional career, the filmmaker and audiovisual producer has participated in and received awards at national and international film festivals. He has a...
Content
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U1
Introduction
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About Me
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Influences
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U2
Direction Proposal
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Context and Script Reading
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Methodology, Creativity and References 1
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Methodology, Creativity and References 2
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Realization of the Management Proposal: General References
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Realization of the Management Proposal: Specific References
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Presentation of the Management Proposal
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U3
Preproduction
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Time Table and Team Formation
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Pre-production with Equipment and PPM
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Bullet Point Breakdown: Characters, Costumes, Art, Casting, and Product
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Product Presentation and Presentation to Customer
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U4
The Filming
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Enlistment
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Filming
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U5
Post-production
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Offline Edition
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Online: Everything Ready to Advertise!
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FP
Final project
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Directing Short Commercials
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You can redeem the course you received by accessing the redeeming page and entering your gift code.
Me gustó este curso, te ayuda a pensar cosas conceptuales sobre tu comercial de manera sencilla. Lo recomiendo para empezar
Un curso que muestra a detalle el proceso de "Dirección", fácil de comprender y muy bien explicado por parte del presentador, aprendi y comprendido nuevas cosas.
O curso é muito bem estruturado e exemplificado, o professor tem domínio do assunto e explica bem, vale a pena.
El curso esta genial se aprende mucho y es muy practico y profecional
excelente curso