Introduction to Modernist Logo Design

A course by Rich Baird , Designer

Designer. London, United Kingdom.
Joined March 2022

Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance.

100% positive reviews (28)
1,283 students
Audio: English
English · Spanish · Portuguese · German · French · Italian · Polish · Dutch

Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance.

Logos have the power to create an immediate and meaningful connection between the brand and the customer. Designer Rich Baird says an effective logo needs to be distinctive and useful. And how that’s achieved doesn’t really matter. Rich takes inspiration from the past to create modern, memorable logos that can maintain meaning over time.

In this online course, Rich teaches you how to explore modernist approaches to designing powerful logos. Rich brings you through a number of form-making techniques to add to your skillset, derived from modernist mid-century design. He explains how use-cases can generate a practical form and creative framework to communicate with clients.

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What will you learn in this online course?

13 lessons & 14 downloads

Form-Making Techniques
9 minutes, 59 seconds
Form-Making Methods: Compounding
18 minutes, 39 seconds
Discovery
11 minutes, 23 seconds
Ideation 1
15 minutes, 58 seconds
The Interrogation of Concepts
8 minutes, 27 seconds
  • 100% positive reviews (28)
  • 1,283 students
  • 13 lessons (2h 23m)
  • 14 additional resources (1 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a unique, purposeful, modernist logo.

Projects by course students

Who is this online course for?

For all those people willing to learn how to design logos.

Requirements and materials

Students should be familiar with sketching and Adobe Illustrator.


Reviews

1,283 Students
28 Reviews
100% Positive ratings

Rich Baird

A course by Rich Baird

Teacher Plus
Designer

Rich Baird is a designer, writer, publisher, and collector of historical artifacts, with a special interest in mid-century modernism. One of his proudest achievements has been building his blog, LogoArchive, a catalog of modernist logos with followers all over the world. In addition to being a digital resource, it has been spun out into zines, an international research project, and an educational program. Rich was also a D&AD pencil winner.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Preparation

    • Why Modernist Logos?
    • Form-Making Techniques
    • Form-Making Methods: Compounding
    • Defining Use Cases and Parameters
  • U3

    Production

    • Discovery
    • Ideation 1
    • Ideation 2
    • The Interrogation of Concepts
    • Realisation
  • U4

    Post-production

    • Talking about Your Idea
    • Diversification
  • FP

    Final project

    • Introduction to Logo Design

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Introduction to Modernist Logo Design. Design course by Rich Baird

Introduction to Modernist Logo Design

A course by Rich Baird
Designer. London, United Kingdom.
Joined March 2022
  • 100% positive reviews (28)
  • 1,283 students