Beauty Business 101: How to Build Your Brand
A course by Joseph Harwood , Artist and Entrepreneur
Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product
Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product
Finding success in any business is all about building a brand your audience resonates with and inspiring them to take action. Artist and entrepreneur Joseph Harwood (also known as Jojo) created his own line of award-winning cosmetics, which has been featured in Forbes, Vogue, and the Google homepage, and led him to collaborate with L'Oréal and even the UN. You might also know Jojo from the British show Got Talent as the first-ever transgender person to win the competition.
In this online course, Jojo teaches you the digital marketing strategies he implemented to find success in the beauty industry. Discover the art of branding by identifying your unique selling points and making an actionable plan with achievable goals. Ready to boost your brand?
What will you learn in this online course?
16 lessons & 26 downloads
- 100% positive reviews (3)
- 132 students
- 16 lessons (3h 0m)
- 26 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a set of assets for a pitch deck to promote yourself, your brand, or your product.
Who is this online course for?
This course is aimed at anyone who wants to boost their brand’s visual identity using digital marketing strategies, or anyone curious about creative branding from a digital perspective.
Requirements and materials
To take this course, you need an understanding of social media platforms, a smartphone, paper and colored pencils, or a tablet.
Reviews
A course by Joseph Harwood
Joseph Harwood is a diversity and inclusivity consultant, a digital media pioneer, and an award-winning beauty expert, specializing as an artist across multiple mediums including makeup, fine art, graphic design, photography, and post-production in both video and still media. Through his company of the same name, Joseph works with clients on digital marketing for cosmetics and product design.
He started his career on social media with no budget, and by the time he turned 21, he entered and won the first online version of the British Got Talent, and went on to build an entire business around product designs and branding. His work has been featured in Forbes, Vogue, and the Google homepage, and has led him to collaborate with L'Oréal and even the UN.
Content
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U1
Introduction
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About Me
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Influences
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U2
Understanding Your Business
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From the Brand Story to the Brand Storytelling
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Understanding and Taming Social Media Platforms
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Market Analysis: Who Are Your Consumers?
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Market Analysis: Who Are Your Competitors?
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Drafting an Action Plan
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U3
Building and Implementing Creative Assets for a Pitch Deck
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Sketching a Concept
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Building Assets on a Budget
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Editing the Assets 1
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Editing the Assets 2
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Thinking about the Written Communication
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Putting Together the Deck
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U4
Thinking beyond the Traditional Assets
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Reflection and Feedback
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Connecting with Consumers Online
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Connecting with Consumers in Person
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FP
Final project
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Beauty Business 101: How to Build Your Brand
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
jortegaoro
I learned a lot about the competition and how to have a business plan.
simonegeorget
I really enjoyed this course and the additional resources and tasks were excellent! I highly recommend for anyone with a specific new idea or product 👍🏻
arlette_perez
Plusmuy bueno
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