Design Strategy for Creative Professionals
A course by Douglas Davis , Strategist, Author, and Professor
Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges
Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges
“The reason artists are in the room is to turn the rational “language of the suits” into the emotional language of design.”
Award-winning designer and strategist Douglas Davis combines creativity with the principles of business to come up with innovative marketing solutions for clients including HSBC, The Economist, Campbell’s, and Deutsche Bank. He has also published a book, Creative Strategy and the Business of Design.
In this online course, he teaches you how to build your own step-by-step methodology for solving design problems. Learn to use the Creative Strategy Framework to produce strategic threads that you can apply to execute creative concepts for your personal brand or clients. Organize the chaos and question the answers to turn insights into action!
What will you learn in this online course?
17 lessons & 29 downloads
- 100% positive reviews (19)
- 1,221 students
- 17 lessons (3h 38m)
- 29 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Use the Creative Strategy Framework to develop innovative solutions to marketing challenges.
Who is this online course for?
This course is for creatives looking to expand their business knowledge and enhance their practice.
Requirements and materials
Previous knowledge of design is required.
In terms of materials, you’ll just need something to write with.
Reviews
A course by Douglas Davis
Douglas Davis is an award-winning designer and strategist. As a child, he was always creative and dreamed of becoming a cartoonist thanks to his love of drawing. He later went on to study graphic design and photography at Hampton University as well as communication design at Pratt Institute. However, he credits his education to his first day on the job as a designer.
Since then, Douglas has worked for clients including HSBC, The Economist, Campbell’s, Ruby Tuesday, Deutsche Bank, Liberty Mutual, Dassault Falcon, Maserati, Scholastic, Aveeno, and Illy. He has also taught strategy and design at institutions like NYU, SVA, Pratt Institute, Maryland Institute College of Art, and the City University of New York. Douglas has published a book, Creative Strategy and the Business of Design, and worked on projects including Imported from Brooklyn, a story about finding the path to possible, which received over 15 million views and was nominated for two Emmy Awards.
Content
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U1
Introduction
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About Me
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Influences
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U2
The Communication Gap
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Negotiating the Transitions
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Business Concepts Creatives Should Understand 1
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Business Concepts Creatives Should Understand 2
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Three Levels
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What They Say vs What We Hear: Translating Client Requests
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U3
The Creative Strategy Framework: 4 Columns
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The Target 1
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The Target 2
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Product and Finding the Facts
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Features and Benefits
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Objective or Message
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U4
The Creative Strategy Framework: The Process
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The Creative Strategy Framework: Quantity and Quality 1
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The Creative Strategy Framework: Quantity and Quality 2
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The Creative Strategy Framework: Pulling Out Strategic Threads 1
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The Creative Strategy Framework: Pulling Out Strategic Threads 2
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Scenario Analysis: Rhinoceros, Rhombus, and Rainbow
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FP
Final project
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Design Strategy for Creative Professionals
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
jorge
Recomendado para cualquier creativo que quiera desarrollar aspectos estratégicos del marketing.
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lafleur
Very inspiring.
paige_nicol01
This course taught me so much and I would highly recommend it to any Creative looking to get more involved with the strategy side of marketing. Douglas is lovely and really takes the time to give in depth feedback on your final assignment and all the mini projects in between. 10 out of 10!
sanja_cuk
PlusThis should be obligatory course for all those working in the creative industry, especially people coming from the agency side. It's fun clear, concise and offers very useful tools for approaching the art of building a campaign. It's also fun to watch. I loved the jokes, how nicely it's told and how engaging Douglas makes it, it felt more like having a chat with a colleague rather than being in class.
saadkhan
This course is fantastic!