Full-Funnel Advertising for Facebook and Instagram
A course by Patrick Wind , Marketing Expert
Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media
Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media
The full-funnel strategy is an essential tool for marketing. It involves communicating different messages to different users according to where they are in the customer journey. Having worked closely with the Facebook and Instagram headquarters in Dublin over the last few years, marketing expert Patrick Wind has developed a full-funnel strategy that has been used by more than 115K students worldwide. He is also featured on the Forbes 30 Under 30list for media and marketing in Europe.
In this online course, Patrick teaches you how this strategy works and how to use social media to grow your business. Learn to plan and manage ad campaigns from start to finish, exploring different types of advertisements and targeting options designed for success. Optimize your ads on Facebook and Instagram to take your business to the next level.
What will you learn in this online course?
21 lessons & 19 downloads
- 98% positive reviews (104)
- 6,057 students
- 21 lessons (5h 9m)
- 19 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Set up a successful ad campaign on Facebook and Instagram.
Projects by course students
Who is this online course for?
This course is for entrepreneurs or anyone with an interest in learning how to sell products or services via social media advertising.
Requirements and materials
No previous knowledge is required to take this course.
In terms of materials, you will need a computer, tablet, or mobile, and a Facebook Business Manager account.
Reviews
A course by Patrick Wind
Patrick Wind is one of the leading online marketing experts in Europe. As a child, he was obsessed with commercial breaks on TV and went on to complete a Master of Science in digital marketing. He then worked closely with the Facebook and Instagram algorithms to gain unique insights, developing a full-funnel strategy that has been used by over 115K students around the world.
Since 2012 Patrick has invested more than 3 million euros in ads for international brands like ASICS, and he teaches at institutions including WU Vienna, ESADE, and IESE Barcelona. In 2022, Patrick was named Marketer of the Year at the Conversation and Traffic Conference in Germany. He is also on Forbes’ 30 Under 30 list for Europe - Media and Marketing.
Content
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U1
Introduction
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The Hero's Journey of Patrick Wind
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Influences
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U2
Launching Your First Successful Ad Campaign
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Welcome to the World of Facebook and Instagram Ads
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Overview of the Necessary Tools
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Launching Your First Ad Campaign 1
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Launching Your First Ad Campaign 2
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U3
Finding Winner Audiences and Targeting Them
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Finding New Audiences 1
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Finding New Audiences 2
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Retargeting Hot and Warm Users 1
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Retargeting Hot and Warm Users 2
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Advanced Audience Hacks
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U4
Creating Prize-Winning Ad Creatives and Copies
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The Anatomy of Winning Ads 1
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The Anatomy of Winning Ads 2
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Overview of Ad Types 1
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Overview of Ad Types 2
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Placement and Funnels 1
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Placement and Funnels 2
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U5
Analyzing and Optimizing Your Ad Performance
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Full-Funnel Analysis Dashboard 1
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Full-Funnel Analysis Dashboard 2
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Automated Rules
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Optimizing and Scaling Your Sales
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FP
Final project
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Full-Funnel Advertising for Facebook and Instagram
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
fernandoschuab
PlusMuito bom
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designerpro
Plussuper cours au top
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juanluis1904
El curso está bastante bien, creo que da una idea correcta de como publicitarnos correctamente. Lástima que sea en inglés, aunque con los subtítulos se entiende perfectamente.
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jacinta79
Üdv, nagyon szuper és hatékony tanfolyam. Sokat lehet belőle tanulni, legközelebb is vásárolni fogok. Köszönöm
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r_aldavero
El curso está muy bien explicado y estructurado. No obstante necesitas tener un mínimo de conocimientos informáticos y manejar alguna otra herramienta para la creación de video, por ejemplo , o editor de imágenes para la creación de anuncios. Una vez sepas hacer esto, con este curso podrás poner anuncios en Facebook sin mayor problema.
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