Creation of a Streetwear Brand
A course by Smithe , Designer
Design, produce, and market your first clothing collection
Streetwear is so much more than just a fashion trend. It's understanding a lifestyle shaped around skateboarding, surfing, and hip hop in the USA during the '80s and '90s, and nowadays it's everywhere. Street artist and designer Smithe is passionate about streetwear, something that's very evident from his 10 years as creative director of the brand Tony Delfino.
In this course, learn to create a streetwear brand from scratch, starting with a concept and working your way towards selling it online.
What will you learn in this online course?
21 lessons & 12 downloads
- 98% positive reviews (536)
- 20,274 students
- 21 lessons (4h 0m)
- 12 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
- Updated on 10/05/2020
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Create a streetwear brand step by step, starting with the name and finishing with the design of a five-piece collection.
Projects by course students
Who is this online course for?
Designers, illustrators, and anyone who loves streetwear culture.
Requirements and materials
To take this course, you need to have basic knowledge of graphic design and digital photography, in addition to knowing how to use Adobe Photoshop and Illustrator.
As for materials, you need a computer with Adobe Photoshop and Adobe Illustrator installed.
Reviews
Smithe
A course by Smithe
Smithe is a Mexican street artist, illustrator, and designer who has been honing his style and perfecting the narrative of his images for more than a decade, alongside his artistic and creative work for the fashion brand Tony Delfino.
Influenced by Japanese anime, the graphic style of the '50s, and science fiction movies, at the age of 13 he started graffitiing for fun. Particularly drawn to the fine arts, Smithe has constantly reinvented his own self-taught and ever-evolving style and in recent years has dealt with many themes in his work, such as existentialism, the individuality of human beings, and the machine within.
Smithe has exhibited his work in galleries in Mexico, the United States, Germany, and England. His murals can also be found in those countries as well as in Spain and Belgium.
Content
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U1
Introduction
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Presentation
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Influences
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U2
The foundations
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Conceptualization: What do you want to talk about in your brand?
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Moodboard: What is the style you want to handle
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Materials and selection of Items
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U3
Design and Production
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Sketches and first ideas
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Digitizing the sketch P1
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Digitizing the sketch P2
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Digitizing the sketch P3
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Mockups and color options P1
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Mockups and color options P2
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Materials and suppliers
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Materials and suppliers P2
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Print types and finishes P1
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P2 Print Types and Finishes
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Preparing your files
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Packaging and labels P1
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Packaging and labels P2
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U4
Photos and Online Store
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Photography: Product shoot
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Photography: Look-book
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Online store
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FP
Final project
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Creation of a streetwear brand
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
Este curso realmente me ayudó para tener claros mis primeros pasos con mi marca propia
un muy bien completo
Me pareció muy bueno el curso, bastante completo desde hacer el research de marcas que pueden inspirar y como puedes comenzar en visualizar tu marca y darle un origen personal.
Me gustó mucho que explora los tipos de telas, productos y como los puedes combinar con distintos tipos de estampados y como puedes ponerte trucha con los proveedores en todo el proceso.
Haría falta una unidad de saber como vender tu producto y las ventajas y desventajas de hacerlo tu mismo. Pero todo cool!
Great course! It really helped me level up my T-shirt brand and gave me a much better grasp of what streetwear is all about.
Me encanta! Es justo lo que necesitaba