Copywriting for Copywriters
A course by PutosModernos, Creative Agency
A copywriting course for copywriters: learn to use humor to sell (almost) anything.
Irony, sarcasm, and honesty can help us achieve original results when looking for a creative headline. In this online course, Jorge Sandua and Joan Alvares, better known as PutosModernos, will teach you copywriting for text-based advertising campaigns.
Throughout the units, you will learn step by step how to create a headline campaign through humor. You will understand the importance of starting from insight, analyzing the context and taking advantage of customer feedback. Improve your skills with this course made by copywriters, for copywriters.
What will you learn in this online course?
12 lessons & 11 downloads
- 94% positive reviews (286)
- 14,625 students
- 12 lessons (1h 41m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Indonesian, Italian, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will create a communication campaign to publicize the PutosModernos course.
Projects by course students
Who is this online course for?
To copywriters, creativity and communication professionals who work with the written word and anyone who is starting out in creative writing.
Requirements and materials
You will not need any prior knowledge to take this course.
As for the materials, you should only have paper, pencil and your computer.
Reviews
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Preparation
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Verbal identity 1
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Verbal identity 2
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Verbal hierarchy
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Briefing
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U3
We sit at the keyboard
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Insights
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Text and context
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Writing
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U4
Last steps
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Feedback: client vs environment
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Review and discard copies
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The final delivery
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FP
Final project
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Copywriting for Copywriters
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to craft effective advertising campaigns using humor, radical honesty, and relevant insights to truly connect with your audience. You’ll master verbal identity techniques, branded content, meta-advertising, and persuasive writing for social media and other channels.
This course is designed for intermediate learners, so it’s perfect if you already have some basic knowledge of writing or advertising. You don’t need to be an expert, but familiarity with creative concepts is recommended.
All you need is an interest in creative advertising, internet access, and basic communication skills. No advanced software or prior professional experience is required.
It’s ideal for copywriters, advertising creatives, community managers, designers, entrepreneurs, and anyone interested in developing creative, standout campaigns across digital and traditional media.
You’ll learn how to use humor, irony, and self-parody as tools to grab attention, set brands apart, and create emotional connections—always aligning tone with verbal identity and target audience.
Radical honesty means delivering messages that are direct, transparent, and authentic, steering clear of clichés and empty talk. The course shows how this approach boosts campaign credibility and engagement.
Yes, the course includes strategies for designing viral campaigns, creative posts, and effective copywriting on Instagram and other digital platforms, tailoring messages and formats to each channel.
Puto curso. Qué bien estuvo, ¡felicidades team!
Incrível!
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Me encantó el curso, muy entretenido y me abrió a conceptos que no conocía.
Entretenido y con una formula muy propia para poder construir textos.