Copywriting for Copywriters
A course by PutosModernos , Creative Agency
A copywriting course for copywriters: learn to use humor to sell (almost) anything.
A copywriting course for copywriters: learn to use humor to sell (almost) anything.
Irony, sarcasm, and honesty can help us achieve original results when looking for a creative headline. In this online course, Jorge Sandua and Joan Alvares, better known as PutosModernos, will teach you copywriting for text-based advertising campaigns.
Throughout the units, you will learn step by step how to create a headline campaign through humor. You will understand the importance of starting from insight, analyzing the context and taking advantage of customer feedback. Improve your skills with this course made by copywriters, for copywriters.
What will you learn in this online course?
12 lessons & 11 downloads
- 94% positive reviews (266)
- 13,713 students
- 12 lessons (1h 41m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will create a communication campaign to publicize the PutosModernos course.
Projects by course students
Who is this online course for?
To copywriters, creativity and communication professionals who work with the written word and anyone who is starting out in creative writing.
Requirements and materials
You will not need any prior knowledge to take this course.
As for the materials, you should only have paper, pencil and your computer.
Reviews
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Preparation
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Verbal identity 1
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Verbal identity 2
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Verbal hierarchy
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Briefing
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U3
We sit at the keyboard
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Insights
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Text and context
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Writing
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U4
Last steps
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Feedback: client vs environment
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Review and discard copies
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The final delivery
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FP
Final project
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Copywriting for Copywriters
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
hello_quinteroo
yes verigüel fandango, se aprenden muchas cosas de copy!!
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danfegamon
Un curso que te hace amar el copywriting y odiar la publicidad.
Pero te inspira a hacer publicidad desde otra perspectiva con sólo copywriting.
No te explican cómo escribir, eso ya lo sabes. Te dicen el secreto que ya sabías sobre ser creativo.
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melina_zevallos
PlusAlerta spoiler: este curso no te va a hacer viral.
Pero sí te va a hacer cuestionar cada copy que escribiste antes de tomarlo.
Si vienes buscando motivación, frases de Pinterest o el típico "cree en ti"...
mejor busca en otro lado.
Acá lo que hay es criterio, sarcasmo, y un nivel de brutal honestidad que te deja sin excusas.
El curso no te va a cambiar la vida.
Te va a cambiar la forma en la que vendes sin perder el alma (ni el ritmo).
Y eso, la verdad, ya es demasiado.
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frogirl
El curso fue una gran decepción. Más que enseñar teoría o brindar herramientas útiles, es básicamente un desglose del portafolio de ellos. Los ejemplos ayudan a visualizar cómo se aplica el copywriting, pero no hay una base teórica real ni recursos que puedas llevarte.
Si lo que buscas es aprender copywriting, este curso no te aportará mucho. Y si solo quieres ver su portafolio, mejor revisa su cuenta de Instagram en vez de pagar por esto.
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hkeller
real y práctico!
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