Best seller

Copywriting for Copywriters

A course by PutosModernos , Creative Agency

Creative Agency. Barcelona, Spain.
Joined June 2016

A copywriting course for copywriters: learn to use humor to sell (almost) anything.

Best seller
95% positive reviews (242)
13,040 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

A copywriting course for copywriters: learn to use humor to sell (almost) anything.

Irony, sarcasm, and honesty can help us achieve original results when looking for a creative headline. In this online course, Jorge Sandua and Joan Alvares, better known as PutosModernos, will teach you copywriting for text-based advertising campaigns.

Throughout the units, you will learn step by step how to create a headline campaign through humor. You will understand the importance of starting from insight, analyzing the context and taking advantage of customer feedback. Improve your skills with this course made by copywriters, for copywriters.

Read more ↓

What will you learn in this online course?

12 lessons & 11 downloads

Verbal identity 1
15 minutes, 24 seconds
Verbal identity 2
14 minutes, 28 seconds
Verbal hierarchy
14 minutes, 1 second
Briefing
4 minutes, 38 seconds
Insights
8 minutes, 4 seconds
Writing
10 minutes, 37 seconds
  • 95% positive reviews (242)
  • 13,040 students
  • 12 lessons (1h 41m)
  • 11 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

You will create a communication campaign to publicize the PutosModernos course.

Projects by course students

Who is this online course for?

To copywriters, creativity and communication professionals who work with the written word and anyone who is starting out in creative writing.

Requirements and materials

You will not need any prior knowledge to take this course.

As for the materials, you should only have paper, pencil and your computer.


Reviews

13,040 Students
242 Reviews
95% Positive ratings

PutosModernos

A course by PutosModernos

Teacher Plus
Creative Agency

PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.

They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Preparation

    • Verbal identity 1
    • Verbal identity 2
    • Verbal hierarchy
    • Briefing
  • U3

    We sit at the keyboard

    • Insights
    • Text and context
    • Writing
  • U4

    Last steps

    • Feedback: client vs environment
    • Review and discard copies
    • The final delivery
  • FP

    Final project

    • Copywriting for Copywriters

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Copywriting for Copywriters. Marketing, Business, and Writing course by PutosModernos Best seller

Copywriting for Copywriters

A course by PutosModernos
Creative Agency. Barcelona, Spain.
Joined June 2016
  • 95% positive reviews (242)
  • 13,040 students