Fashion Content Creation for Brands and Influencers
A course by Andreia Meneguete , Fashion Journalist
Joined June 2020
Discover the art of content creation for fashion through journalism techniques.
Discover the art of content creation for fashion through journalism techniques.
Joined June 2020
Learning how to develop quality content for fashion and beauty brands is key to effective communication on social networks. This course is designed to teach you how to structure messages from the idea to the final production, using journalistic techniques applied to branding. Andreia Meneguete, a journalist with almost 20 years of experience in fashion and branding, will guide you through a creative process that combines the observation of human behavior with communication strategies.
Through practical examples and exercises, you will discover how to transform the essential pillars of a brand into coherent and attractive content, ideal for the target audience. From creating guidelines to writing texts for Instagram, you will learn how to communicate the values of a brand with authenticity and strategy.
What will you learn in this online course?
14 lessons & 27 downloads
- 100% positive reviews (1)
- 114 students
- 14 lessons (1h 22m)
- 27 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will develop an Instagram feed composed of 12 posts that reflect the strategic pillars of a fashion or beauty brand. You will create texts for each post based on the brand identity.
Who is this online course for?
This course is aimed at anyone interested in learning how to develop strategic content for fashion and beauty brands. It is ideal for communication professionals, journalists and marketers looking to specialize in digital content creation, as well as influencers and entrepreneurs who want to apply these techniques to their own brands.
Requirements and materials
No previous knowledge is required for this course, just a desire to learn and create. It is recommended to have an Instagram account and access to Pinterest to develop the final project, as well as a notebook and pencil to take notes.
Reviews
A course by Andreia Meneguete
Andreia Meneguete is a journalist and specialist in branding and digital content for fashion and beauty brands. With almost 20 years of experience in the sector, he has worked for major brands such as Natura, O Boticário and Ricardo Almeida. She has also been an editor in magazines such as Vogue Brasil and Glamour, and is currently the founder of the IAM Intelligence in Fashion platform. Furthermore, she is a professor at prestigious institutions such as USP and IED, where she shares her experience on fashion, consumption and strategic communication.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Content strategy production
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Brand and content pillars
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How to understand your reader
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Strategic content matrix
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U3
Editorial guidelines and creative text
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Agenda: the soul of the content
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From creative agenda to text
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Curative, journalistic and creative perspective
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Sources of inspiration: magazines and fashion shows
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How to create an agenda calendar
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U4
Techniques for a journalistic text
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Journalistic lead
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Text style and writing tone of voice
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Text in practice on social media
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Journalistic techniques and text styles
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FP
Final project
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Fashion Content Creation for Brands and Influencers
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
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