Communication Strategy for Social Media
A course by Núria Mañé , Consultant, Lecturer, and Speaker in Communication and Digital Marketing
Joined January 2012
Learn to create a social media plan for your brand
Learn to create a social media plan for your brand
Joined January 2012
Nowadays, every professional or company needs an online communication strategy; an area in which Núria Mañé, Communications Consultant and Social Media Strategist, has become an expert. She has developed social media plans for community managers, brands or anyone looking to amplify their online presence.
In this course you will learn, step by step, how to develop a social media plan with a defined digital strategy in order to achieve a strong presence on social media.
What will you learn in this online course?
20 lessons & 15 downloads
- 98% positive reviews (2.5K)
- 92,117 students
- 20 lessons (3h 31m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will develop a social media plan for your project or brand.
Projects by course students
Who is this online course for?
For anyone who wants to learn how to carry out a communication strategy for social media and apply it to any project, company or personal brand, as well as for marketing / communications professionals who want to update their skills and develop new strategies for their clients.
Requirements and materials
You will need basic knowledge of managing social media accounts.
As for materials, you only need a computer with internet connection.
Reviews
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication and later specialized in social media. She has led community manager teams and developed strategies as a social media strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
Content
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U1
Presentation
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Presentation
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Influences
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U2
The communication strategy in social networks: The Social Media Plan. First steps
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Project description
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Internal analysis
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Internal analysis II
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Internal analysis III
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External analysis: competitors and referents
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U3
Target, platforms and objectives
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Target
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Platforms
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goals
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U4
Documentation
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Usage and style guide in social networks
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Digital reputation crisis prevention and management protocol
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U5
Design of actions
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How to design actions in social media 1
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How to design actions in social media 2
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Action study cases
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U6
Content planning
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Semester content planning
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Monthly publications plan
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U7
Evaluation of results
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Measurement and evaluation of results
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Some tools 1
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Some tools 2
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FP
Final project
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Communication Strategy for Social Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
ricard
Este curso nos nos ha servido para tener una visión más de conjunto de nuestra planificación de publicaciones en redes, y así poder implementar una estrategia coherente con nuestros objetivos de comunicación. Muy recomendable.
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sunrise_paol
PlusNúria es una gran conocedora del tema y explica con claridad.
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nuriapastor
Curso súper útil con herramientas para ayudarnos a empezar y a planificar los contenidos para nuestras redes. Muy recomendable.
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lalis59
Es uno de los cursos más completos que he visto sobre el tema. Sin embargo debo decir que es mucho más útil (según me percepción) para quienes buscan hacer la mejora y optimización de una red social y no para quienes inician una desde cero. Me gustó el paso a paso ofrecido desde el análisis hasta la propuesta de la estrategia, didáctico, claro, conciso y lo que es más importante todo está aplicado a un caso que sirve como ejemplo.
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alesh25
PlusMe gusta la forma de explicar y muy buen contenido
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