Development of a Digital Media Plan
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
Learn to organise your brand’s investment in Google Ads and social media from scratch
Investing in digital media tools for the first time can be daunting, but there's no one better to guide you than Foncho Ramírez-Corzo, director of search marketing and social media at Neo Ogilvy Spain, and founding partner of Coronel Smith in Peru. He walks you through each step in the process and shares the secrets to successfully connecting with potential clients.
In this course, learn how to create a digital media plan for a brand or business by doing thorough research and analyzing the target audience to ensure maximum returns on your investment in online ads.
What will you learn in this online course?
14 lessons & 9 downloads
- 98% positive reviews (2.7K)
- 80,479 students
- 14 lessons (1h 44m)
- 9 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, Italian
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a digital media investment plan for a new brand or business.
Projects by course students
Who is this online course for?
Anyone interested in selling a product or service online without any prior knowledge.
Requirements and materials
A working knowledge of Excel and a computer with an internet connection is all you need to take this course.
Reviews
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Recognizing your client
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The dilemma of the current media
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How to start organizing?
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Your target customer
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Your documentation process
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U3
Keyword evaluation
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Identification of keywords
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Analysis of search results
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Direct competition
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Search for best practice
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U4
Landing the digital media plan
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Prepare your destination pages
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Selection of means and objectives
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Calculation of investments and estimation of results
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Activate the plan and start optimizing it
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FP
Final project
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Digital media plan
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
matheuscol
Completamente desactualizado. El profe esta bien y todo lo que explica esta perfecto, sirve de base, pero no es aplicable en 2025. Antes de comprar cualquier curso de esta índole tienen que estar seguros de que tenga como máximo 1 año de antiguedad. Este es el tercero de domestika que pruebo con la temática (los anteriores 2 reembolsé por lo mismo) y reembolsaría con gusto este.
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gienahdiaz
Excelente la explicación de Foncho. Una manera muy didáctica de refrescar las bases de todo plan de medios digitales. ¡Recomendado!
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rohbin
Excelente curso, me gustó mucho el método que utiliza el profesor y los recursos académicos y experiencia que nos brinda.
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josevzzsegovia
Muy buen curso, se aprende miles de cosas con el-
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saamnnt
Muy buen curso, te proporciona muy buenas herramientas, aprendí mucho.
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