Nordic Design Intensive Course: Complete Branding
A course by Hmmm Creative Studio , Designers and Creative Directors
Master brand creation: from research and copywriting to design and showcasing. Make your product stand out.
Master brand creation: from research and copywriting to design and showcasing. Make your product stand out.
You will learn how to develop a full brand identity using a practical and efficient approach. Starting with understanding client needs, researching, and defining the target audience and brand values, you will then dive into creating a name and slogan, followed by designing visual assets, including logos and impactful mockups. Finally, you will create a professional branding toolkit and showcase your work to the world.
The course content combines branding theory with hands-on exercises to help you execute real-world projects. It is designed to be dynamic and visually appealing, inspired by the minimalism and functionality of Nordic design. By the end of the course, you will be able to create a branding toolkit adapted to any type of client.
What will you learn in this online course?
14 lessons & 26 downloads
- 100% positive reviews (3)
- 414 students
- 14 lessons (2h 13m)
- 26 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe Photoshop
KeynoteWhat is this course's project?
You will design the complete branding for a sailboat adventure business, combining elements of service, hospitality, a clothing line, and a social media presence. You will create a cohesive visual identity for multiple platforms, showcasing your ability to apply Nordic design principles to a multifaceted project.
Who is this online course for?
This course is ideal for designers looking to enhance their branding skills, as well as those just starting their careers in the design world. The content is tailored for individuals interested in mastering both the strategic and creative aspects of brand design. Prior expertise is not required, but a basic understanding of graphic design is recommended.
Requirements and materials
Basic knowledge of design programs like Adobe Illustrator and Photoshop is recommended. Access to presentation tools such as Keynote or PowerPoint is also helpful. You don't need to be an expert, but access to these tools is necessary for completing the hands-on exercises.
Reviews
A course by Hmmm Creative Studio
Helene Vetik and Karl Saluveer are the founders of Hmmm Creative Studio, an award-winning agency with projects ranging from branding to animation. Helene is a graphic designer, creative director, and influencer, while Karl is a strategist and project manager. Their experience spans from startups to renowned brands like Red Bull and Kumu Art Museum. Together, they teach how to blend creativity and strategy in solid, visually engaging branding projects.
Content
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U1
Introduction
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About Us
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Influences
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U2
Brand Positioning
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Defining the Client
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Debriefs and Mood Boards
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The Brand Name and Slogan Creation
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U3
Visual Design
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The Logotype, Not Logo Mark
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Shapes and Colors
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Mock-Ups
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U4
Putting It All Together
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The Difference between a Brand Book and a Toolbox
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Creating Your Own Tool Kit
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Showcasing Your Work to the World
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U5
Client Presentations, Social Media, and Animation
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The Secrets to a Successful Client Meeting
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Creating a Beautiful Instagram Feed with Mock-Ups
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A Simple Logo Animation to Wow the Public
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FP
Final project
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Fresh Branding for Consumer Goods
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
Keynote
andreahuezo
Plus:) Bueno para saber el proceso de otro disenadores
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andrea_gonzalez_24092002
PlusEn lo personal, yo que no soy ni diseñadora, ni estudie artes visuales ni nada similar, unicamente mi aprendizaje empirico, este curso ha abierto de manera maravillosa mi creatividad, estoy conciente que mi trabajo no ha quedado perfecto, que aun debo mejorar algunas cosas pero estoy feliz porque a comparacion de mi primer boceto este ha mejorado bastante y he aprendido muchas cosas las cuales no conocia, me encanto haber accedido a este curso, estoy totalmente agradecida con Hmm Creative Studio
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goutam
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