Developing Art Direction For Social Networks
A course by Brena Tavares, Graphic direction instructor
Learn graphic direction for social networks with innovative techniques and methodologies for an efficient creative process
Explore innovative graphic solutions for social media and improve your visual communication skills. Learn validated techniques and methodologies that make the creative process more efficient, resulting in professional and impactful pieces. Discover how to apply graphic design concepts that go beyond simply creating posts, allowing you to think strategically and communicate effectively. Through practical examples, understand how to use visual elements to differentiate your brand in the digital environment.
Develop a complete visual project, from the briefing to the final execution, including validation and adjustment stages. Practical classes teach you how to use tools and techniques that bring personality and realism to your posts. Build an attractive feed that is aligned with your brand's visual identity. At the end, understand how to promote your work and strengthen your portfolio, increasing your professional presence on social media.
What will you learn in this online course?
15 lessons & 19 downloads
What's included in this course?
Learn how to create unique graphic solutions for social media, exploring techniques and methodologies that optimize your creative process. Discover how to develop impactful visual pieces that communicate purposefully and enhance content. Delve into concepts such as graphic direction, visual hierarchy, and strategic use of typography and layers to maximize the efficiency and originality of your creations. The course offers a deep dive into practical tools that will facilitate the application of these concepts in different post formats, adapting to the needs of each project.
Develop a complete final project, from reading real briefings to creating posts for cosmetics, food and fashion brands. Improve your skills in using Photoshop and explore the application of the techniques learned in other interfaces. Acquire the ability to create a visual alignment that optimizes project approval and minimizes changes. Upon completion, you will be prepared to apply your new skills in professional contexts, improving the quality of your deliverables and standing out in the social media design market.
- 100% positive reviews (19)
- 546 students
- 15 lessons (1h 59m)
- 19 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Spanish, Spanish (Latam), French, Indonesian, Italian, Romanian, Turkish
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish · Indonesian · Romanian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
The student will carry out a final project with three adapted real briefings, developing graphic solutions for cosmetics, gastronomy and fashion/style brands, improving their creative process with techniques and methodologies to achieve professional results on social media.
Who is this online course for?
Designers, illustrators, advertisers and content creators who want to improve their skills in graphic design for social media will find validated techniques and methodologies to enrich their projects. Recommended for those who already have design knowledge and are looking for professional results.
Requirements and materials
No extensive prior knowledge is necessary, but it is important to be curious and enjoy exploring new skills. Having a notion of design is a plus. The software used will be Photoshop, but the techniques can be applied to other similar interfaces.
Reviews
Brena Tavares
A course by Brena Tavares
Brena Tavares, better known as Brena Cria, is a graphic designer who has gained recognition on the web for her innovative approach to graphic design for social media. Born in Pará and currently living in Santa Catarina, Brena discovered her passion for design in 2017, when she came across the potential of this field to combine creativity and problem-solving. With a self-taught background, her career is marked by enriching experiences in advertising agencies and art and design schools, which gave her a more refined eye for developing brands and visual content.
Music and dance are constant influences in Brena’s work, bringing a touch of sensitivity and harmony to her creations. Her teaching methodology values creative freedom and the courage to explore new solutions. Brena believes in the importance of establishing transparent communication with clients and partners, ensuring projects that are aesthetically pleasing and strategically effective. With a solid career and a constant desire to share knowledge, Brena Tavares inspires new designers to find their own creative voice, always with intentionality and purpose.
Content
-
U1
Introduction: Nice to meet you, I'm Brena!
-
Why does "Brena create"?
-
Influences
-
-
U2
Graphic resources and social networks
-
The concept of graphic direction for social networks
-
Two tools to bring personality to posts
-
Two techniques to bring more reality to posts
-
How to use post formats to your advantage
-
Attractive feed
-
-
U3
Data collection and post creation
-
Briefing
-
Knowing visual alignment
-
Visual alignment feedback
-
Graphic intervention: execution of ideas for stories and single posts
-
Graphic intervention: creating a carousel
-
Export of parts
-
-
U4
Post-production
-
Possibilities to promote your work
-
The creative process doesn't have to be lonely
-
-
FP
Final project
-
Graphic Direction for Social Media
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Art direction for social media involves planning, creating, and managing strategic visual content to help brands stand out, engage audiences, and strengthen their visual identity on platforms like Instagram or Facebook.
Yes, this course is designed for people with basic knowledge of graphic design or social media who want to sharpen their skills in art direction and visual content creation.
It’s recommended to have basic graphic design skills and familiarity with tools like Photoshop or Illustrator, as well as some prior experience with social media.
You’ll learn how to develop creative briefs, design compelling visual proposals, manage client feedback, and export optimized images for various social platforms.
The course teaches you how to build briefs that cover objectives, target audience, visual tone, and technical requirements, providing a solid foundation for creating visual proposals aligned with the brand.
You’ll learn to create images, stories, carousels, and reels—tailoring each format to communication goals and leveraging their strengths to capture audience attention.
The course shows how to present visual proposals by explaining creative choices and how they respond to the brief, making it easier for clients to understand and approve.
Adobe Illustrator
Adobe Photoshop
gostei
curso rapido y facil de entender. ayudo mucho
amo!!!
Um curso rápido, porem muito bom como repertorio e insights. para quem sempre está buscando reinventar a roda é ótimo pois sei que muitos estão sempre encalhados no famoso "Bloqueio Criativo"
Tem autoridade no que fala e explica. Muito didática, ensina de forma clara, objetiva, agradável.