Developing Art Direction For Social Networks
A course by Brena Tavares , Graphic direction instructor
Learn graphic direction for social networks with innovative techniques and methodologies for an efficient creative process
Learn graphic direction for social networks with innovative techniques and methodologies for an efficient creative process
Explore innovative graphic solutions for social media and improve your visual communication skills. Learn validated techniques and methodologies that make the creative process more efficient, resulting in professional and impactful pieces. Discover how to apply graphic design concepts that go beyond simply creating posts, allowing you to think strategically and communicate effectively. Through practical examples, understand how to use visual elements to differentiate your brand in the digital environment.
Develop a complete visual project, from the briefing to the final execution, including validation and adjustment stages. Practical classes teach you how to use tools and techniques that bring personality and realism to your posts. Build an attractive feed that is aligned with your brand's visual identity. At the end, understand how to promote your work and strengthen your portfolio, increasing your professional presence on social media.
What will you learn in this online course?
15 lessons & 19 downloads
- 121 students
- 15 lessons (1h 59m)
- 19 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Spanish
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
The student will carry out a final project with three adapted real briefings, developing graphic solutions for cosmetics, gastronomy and fashion/style brands, improving their creative process with techniques and methodologies to achieve professional results on social media.
Who is this online course for?
Designers, illustrators, advertisers and content creators who want to improve their skills in graphic design for social media will find validated techniques and methodologies to enrich their projects. Recommended for those who already have design knowledge and are looking for professional results.
Requirements and materials
No extensive prior knowledge is necessary, but it is important to be curious and enjoy exploring new skills. Having a notion of design is a plus. The software used will be Photoshop, but the techniques can be applied to other similar interfaces.
Brena Tavares
A course by Brena Tavares
Brena Tavares, better known as Brena Cria, is a graphic designer who has gained recognition on the web for her innovative approach to graphic design for social media. Born in Pará and currently living in Santa Catarina, Brena discovered her passion for design in 2017, when she came across the potential of this field to combine creativity and problem-solving. With a self-taught background, her career is marked by enriching experiences in advertising agencies and art and design schools, which gave her a more refined eye for developing brands and visual content.
Music and dance are constant influences in Brena’s work, bringing a touch of sensitivity and harmony to her creations. Her teaching methodology values creative freedom and the courage to explore new solutions. Brena believes in the importance of establishing transparent communication with clients and partners, ensuring projects that are aesthetically pleasing and strategically effective. With a solid career and a constant desire to share knowledge, Brena Tavares inspires new designers to find their own creative voice, always with intentionality and purpose.
Content
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U1
Introduction: Nice to meet you, I'm Brena!
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Why does "Brena create"?
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Influences
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U2
Graphic resources and social networks
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The concept of graphic direction for social networks
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Two tools to bring personality to posts
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Two techniques to bring more reality to posts
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How to use post formats to your advantage
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Attractive feed
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U3
Data collection and post creation
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Briefing
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Knowing visual alignment
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Visual alignment feedback
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Graphic intervention: execution of ideas for stories and single posts
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Graphic intervention: creating a carousel
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Export of parts
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U4
Post-production
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Possibilities to promote your work
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The creative process doesn't have to be lonely
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FP
Final project
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Graphic Direction for Social Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop