Creation of an Original Logo from Scratch
A course by Tatabi Studio , Design Studio Specializing in Branding and Packaging
Joined February 2011
Learn the keys to creating brand images that tell stories
Learn the keys to creating brand images that tell stories
Joined February 2011
When you start a business or want to renew the image of a company, logo design is one of the most important tasks because it is the first impression customers receive. It's a key communication element. Designing a brand is a comprehensive job that defines how the brand behaves on a daily basis and how, ideally, it manages to connect with people.
So, what separates a memorable logo from the rest? Join Elena Sancho, founder of Tatabi Studio, to find out. She explains step-by-step how to create an original, recognizable, and modern logo so that your brand can generate an amazing first impression.
What will you learn in this online course?
18 lessons & 10 downloads
- 99% positive reviews (2.9K)
- 55,759 students
- 18 lessons (2h 22m)
- 10 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorWhat is this course's project?
Design a brand logo.
Projects by course students
Who is this online course for?
As this course is for beginners, no prior design knowledge is necessary.
Requirements and materials
You need paper, a pencil, magazines, and a computer with Adobe Illustrator. If you have never installed Illustrator before, Elena helps you install a trial version of the software.
Reviews
A course by Tatabi Studio
Tatabi Studio is a creative and marketing agency based in Valencia that produces creative concepts and solutions for food, fashion, and health brands.
Their objective is to help brands get on the market and sell their products in a creative and effective way.
Among their clients are Carrefour, TED Talks, Le Brass, Omba, Adobe, Diz-Diz, Panaria, Tatun Lifestyle, Tea Avenue, CO-CO, Attariat, Mamukko, Full Idiomas, Enkaja, and Muyum. They have worked on all kinds of design projects, art direction, web design, illustration, video, motion graphics, branding, packaging, and photography.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Analysis of a logo
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Typology
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Styles
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The keys to a successful logo
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U3
Your logo: think before designing
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Prepare the ground before designing
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Decide three creative paths
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U4
Techniques for sketching your ideas
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Union of concepts
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Playing with the letters
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Simplification
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Calligraphic logos and acronyms
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U5
Vectorize the logo
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How to use illustrator
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Vectorize the symbol
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Choose typographies
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Composition of the logo and versions
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U6
Basic brand manual
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Proposal of final logos
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How would your logo look?
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The basic brand manual
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FP
Final project
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Creation of an original logo from scratch
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
an_am1831
Me encanto el curso, pasas de no saber nada a tener una idea de como comenzar tus logos
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anastudiatutto
Curso maravilhoso!
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dorianne_etive
J'ai vraiment aimé ce cours. Très accessible pour les débutants afin de comprendre les principes de base de la création d'un logo. Même si nous utilisons un autre outil qu'Adobe Illustrator (exemple Figma), certaines fonctionnalités sont très similaires et peuvent s'appliquer aussi, ce qui est pratique. Merci à Tatabi Studio pour ce cours
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graceek
PlusGreat course!
leiddygar
Excelente curso, puedes crear un logo desde cero, aun sin conocer el programa
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