Creation of an Original Logo from Scratch
A course by Tatabi Studio , A Design Studio Specializing in Branding and Packaging
Joined February 2011
Learn the keys to creating brand images that tell stories
Joined February 2011
When you start a business or want to renew the image of a company, logo design is one of the most important tasks because it is the first impression customers receive. It's a key communication element. Designing a brand is a comprehensive job that defines how the brand behaves on a daily basis and how, ideally, it manages to connect with people.
So, what separates a memorable logo from the rest? Join Elena Sancho, founder of Tatabi Studio, to find out. She explains step-by-step how to create an original, recognizable, and modern logo so that your brand can generate an amazing first impression.
What will you learn in this online course?
18 lessons & 10 downloads
- 99% positive reviews (3K)
- 58,698 students
- 18 lessons (2h 22m)
- 10 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorWhat is this course's project?
Design a brand logo.
Projects by course students
Who is this online course for?
As this course is for beginners, no prior design knowledge is necessary.
Requirements and materials
You need paper, a pencil, magazines, and a computer with Adobe Illustrator. If you have never installed Illustrator before, Elena helps you install a trial version of the software.
Reviews
Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Analysis of a logo
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Typology
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Styles
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The keys to a successful logo
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U3
Your logo: think before designing
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Prepare the ground before designing
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Decide three creative paths
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U4
Techniques for sketching your ideas
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Union of concepts
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Playing with the letters
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Simplification
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Calligraphic logos and acronyms
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U5
Vectorize the logo
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How to use illustrator
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Vectorize the symbol
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Choose typographies
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Composition of the logo and versions
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U6
Basic brand manual
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Proposal of final logos
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How would your logo look?
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The basic brand manual
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FP
Final project
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Creation of an original logo from scratch
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Curso muito bom para quem não tem noção de como criar um logotipo (no meu caso). Foi importante para aprender a buscar referências e criar algo diferenciado. Recomendo!
Muy claro y completo el curso, me gustó mucho!
Mue buena toda la informacion de verdad muy util
Excelentes explicación y ejemplificación en las prácticas desde cero. Claro y conciso.
Me FASCINÓ el curso, (fascinó es decir poco). Sabía cosas básicos de diseño (soy diseñadora e ilustradora) pero nada sobre branding. Pude crear el branding de mi emprendimiento (no sólo su logo), el cual es como un hijo para mí. Cada que se me olvida un concepto o cómo realizar cierto paso, vuelvo aquí el curso, lo cual me facilita mucho las cosas en vez de andar buscando en otros medios, aquí es directo. Vale la pena comprar este curso.