Introduction to Programmatic Advertising
A course by Jannis Poestges, Programmatic Advertising Expert
Joined June 2022
Learn the foundations of this approach to online advertising and discover innovative methods and formats to boost awareness, engagement, and conversions
Joined June 2022
“My goal is to show my clients what happens behind the scenes and enable them to make the best decisions and meet their digital marketing objectives.”
Using an alternative method to traditional advertising, Jannis Poestges is a programmatic expert who specializes in connecting data, automation, innovation, and creativity. Throughout his career, he has had the opportunity to apply his knowledge to help global companies such as:
In this online course, he teaches you the foundations of programmatic advertising, along with how and when to apply it to a business or product. Learn about the potential of this method and use it to sharpen your understanding of business technologies with Jannis as your guide. Discover a smart and effective way to promote products and brands digitally.
What will you learn in this online course?
12 lessons & 15 downloads
What's included in this course?
Begin the course by getting to know Jannis Poestges. Discover the career that led him to specialize in advertising along with the influences that inspire him, from scientists to innovation theorists.
Dive into the history of marketing and look at the importance of the programmatic method, as well as its ecosystem and key players. Then explore the benefits of programmatic trading in preparation for the final project.
Jannis talks through the automation gains in efficiency, reach, and flexibility, among other indicators, using different points-of-view to understand the impact these solutions can have on an organization. Learn how to connect creativity and technology to open up new opportunities.
Explore how to get started in programmatic advertising, and the things to consider during the process, from complexity to costs. To wrap up the course, Jannis talks through some alternative systems to help you develop your skills.
- 100% positive reviews (5)
- 525 students
- 12 lessons (1h 3m)
- 15 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a case study of a brand of your choice, evaluate its marketing requirements, and explore to what extent it can benefit from programmatic advertising.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in discovering an alternative approach to advertising.
Requirements and materials
No previous experience is required but some knowledge of marketing would be useful.
You will just need access to the Internet.
Reviews
Jannis Poestges
A course by Jannis Poestges
Jannis Poestges is an expert in the field of programmatic advertising, specializing in connecting data, automation, innovation, and creativity. As a child, he was fascinated by creativity and economics and went on to study business and media studies in Germany, the US, and London.
Jannis later completed a master’s degree focusing on innovation and has since worked for a number of global companies, including Google and Spotify, where he developed his skills in using programmatic advertising to help companies, products, and brands become successful through technology.
Content
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U1
Introduction
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About Me
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Influences
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U2
The Foundations of Programmatic Advertising
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Significance of Programmatic Advertising
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Evolution of Digital Marketing
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The Programmatic Ecosystem
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Programmatic Trading
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U3
Deploying Programmatic Technology
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Efficiency Gains
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Trading Benefits
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New Creative Opportunities
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U4
Activating the Programmatic Process
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How to Get Started
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Four Important Considerations
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Closed Systems as an Alternative
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FP
Final project
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Introduction to Programmatic Advertising
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
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FAQs
Programmatic advertising uses automated technology, data, and algorithms to buy and place digital ads in real time, making campaigns more efficient and targeted compared to traditional methods.
Yes, this course is designed for beginners and covers foundational concepts in programmatic advertising, data management, and digital marketing automation.
No prior experience is required. Basic digital literacy and an interest in digital marketing or advertising are helpful but not mandatory.
You will learn about automation in marketing, the programmatic advertising workflow, data-driven marketing strategies, targeting methods, and how to evaluate and implement programmatic solutions for brands.
Programmatic advertising automates media buying, increases targeting precision, reduces errors, and optimizes budgets, offering more efficiency and data-driven insights than traditional marketing approaches.
Main benefits include automation of ad placement, real-time data optimization, precise audience targeting, centralization of campaign management, and improved cost efficiency.
Yes, the course covers how to use a DSP, including setting up campaigns, applying targeting rules, uploading data, choosing ad formats, and optimizing campaigns.
It is a great course. Recommended.
profesjonalnie, jasno i przystępnie, bardzo polecam
Estaría genial que se pueda hacer un curso con mayor profundidad sobre el tema. Por todo lo demás me parece un buen curso de iniciación.
El instructor es muy claro y se nota que es experto en el tema, es una simple introducción sobre qué y cuáles son las ventajas de la publicidad programática, entiendo que asi se llama y creo que esta bien y brinda información importante pero siento que le falta un punto más, al menos uno para terminar de abrir la puerta a ese mundo, el instructor menciona que hay muchos DSP pero no especifica, se termina el curso y uno no sabe dónde ir, presentar opciones y costos de DSP seria perfecto sumar.
El curso es una explicación de que es la publicidad programática y como tal se enfoca a dar una introducción de su funcionamiento y ventajas sobre la publicidad digital tradicional, el instructor es claro y te da la pauta para intentar profundizar en el tema.
Esperemos que Domestika y el autor hagan un curso más profundo luego.