2D and 3D Corporate Identity
A course by Cruz Novillo & Pepe Cruz , Designers
Redesign the corporate identity of a large company
Redesign the corporate identity of a large company
The creations of José María Cruz Novillo - National Design Award, Medal of Merit of Fine Arts, National Painting Prize and academic of the Royal Academy of Fine Arts of San Fernando - and his commitment to design were decisive for the transformation of the graphic image of Spain , both public and private, leaving the image of today's society established.
Theirs are the most iconic logos in the history of design in Spain: Correos, fist and rose of the PSOE, Banco Pastor, Diario 16, Grupo Prisa, Antena 3 Radio, El Economista, Visionlab, el National Police Force, Public Treasury, etc.
In this course you will delve into the professional career of this designer, graphic artist, illustrator, painter, sculptor and composer and his work process by viewing some of his most outstanding works.
In addition you will discover what is the perceptive corporate identity and you will learn to face an order of branding in two and three dimensions reviewing all its phases. However, the most important thing that learn is to think. Love the blank page. In the words of Cruz Novillo "drawing is a tool for the designer that is always after thought".
In this crusade Cruz Novillo will not be alone, he will have the help of his son Pepe Cruz , designer and architect, along with who works in the design studio Cruz plus Cruz , Specialist in the design of corporate identities.
What will you learn in this online course?
13 lessons & 5 downloads
- 92% positive reviews (162)
- 3,183 students
- 13 lessons (2h 28m)
- 5 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will have to redesign the brand of a large company following the indications that Cruz Novillo and his son Pepe Cruz will give you throughout the different phases of creation.
Projects by course students
Who is this online course for?
To graphic designers, artists, sculptors, architects or anyone passionate about the creation of logos who are interested in discovering the work process of the master and pioneer of Spanish graphic design.
Requirements and materials
The most important thing is to leave all prejudices and enter with an open mind to innovation.
Reviews
A course by Cruz Novillo & Pepe Cruz
José María Cruz Novillo is one of the pioneers of Spanish graphic design , author of well-known logos such as the newspaper El Mundo, Cadena COPE, Endesa, Repsol, ONCE Foundation, El Economista, Renfe , etc.
His posters for films like Barrio, Los Mondays al Sol, El Sur, Spirit of the Hive, Pascual Duarte, The Year of Lights, The National Shotgun or Family are also very prominent.
For more than 50 years he has combined his work as a graphic designer with his facet as visual artist being focused on the development of the concept "Diaphragm" , denomination that encompasses works that combine chromatic, sonorous, photographic or three-dimensional elements producing an effect of synesthesia.
Throughout his career he has received multitude of awards and recognitions as the National Design Prize 1997, LAUS 1978 Award, up to 4 times Award from the Spanish Association of Professionals of Design (the last one in 2001), FAD Medal 2006, Society of News Design Award to the best designed head of the world, for the newspaper El Economista in 2006, Castilla-La Mancha Design Award 2008, Gold Medal for Merit in the Fine Arts 2012, 2012 National CCM Painting Prize and academic of the Royal Academy of Fine Arts of San Fernando.
In his role as a sculptor , he has participated in the Sao Paulo Biennial, the New York World's Fair and in the Art Exhibitions FIAC in Paris, Bassel Art, Art Cologne and in ARCO practically uninterrupted since 1985
He is currently working on his design and architecture studio Cruz plus Cruz with his son Pepe , designer, architect, professor of Architecture and Design Projects at the Francisco de Vitoria University and member of the board of directors of the association di_mad.
Content
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U1
Introduction
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Presentation
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Influences
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Perceptual Works (Part I)
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Perceptual Works (Part II)
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U2
Initial Phase
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Design of the Order
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Process of Sketching the Isotype
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The Imagotype: Enter the Name of the Brand
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The Importance of the Negative
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U3
Imaging applications
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The First Applications (Part I)
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The First Applications (Part II)
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How Is the Client Presented?
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U4
Standards Manual
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The Manual
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Synesthetic Sculpture
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FP
Final project
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Bi and three-dimensional corporate identity
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
baldiviarodrigo7
Las experiencias personales con relación a la profesión de diseñador son muy enriquecedoras, no cabe duda que estamos sobre hombros de gigantes.
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guategraf
A veces parece que aprender es tedioso, este curso fue un viaje enriquecedor y que se me hizo corto, agradezco al maestro Cruz y Pepe darnos este viaje asombro de diseño y mucho más.
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delsoiba
El marketing del curso de Identidad Corporativa Bi y Tridimensional de Cruz Novillo & Pepe Cruz es excelente, pero no cumple las expectativas. Se centra más en sus propios trabajos y aborda los temas de manera superficial. Tal vez aquellos con experiencia en diseño gráfico o identidad corporativa lo encuentren útil, pero para principiantes no es recomendable, ya que genera más dudas y no profundiza en temas prácticos de utilidad.
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ilustrania
Me parece un lujo de presentación y de equipo. Es lo más similar a una masterclass. Me gustaría que hubiera una segunda parte hablando de más proyectos a ese nivel de profundidad, por ejemplo enfocado en el color corporativo, en elementos secundarios de una marca o en la compensación de masa positivo-negativo.
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yaninaparmigiani
Es muy inspirador escuchar a grandes diseñadores y sus caminos creativos.
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