Viral Marketing: Campaigns That Share Themselves
A course by Renato Farfán Basauri , Creative director
Joined December 2018
Learn to train your nose to create the most contagious viral campaigns
Learn to train your nose to create the most contagious viral campaigns
Joined December 2018
Internet and social networks have changed the way we consume information and, nowadays, it is not unreasonable that a home video like the goodbye to Chimuelo can be compared in impact to a multi-million dollar campaign of a brand like Nike or Dove. Welcome to the era of viral marketing.
In this course you will learn the keys to create the most contagious virals from the hand of Renato Farfán, General Creative Director at YoupanquiBBDO, and winner of prestigious advertising awards such as Cannes Lions, Clio and Ojo de Iberoamérica, on multiple occasions.
What will you learn in this online course?
18 lessons & 7 downloads
- 84% positive reviews (177)
- 7,045 students
- 18 lessons (1h 54m)
- 7 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will plan a viral campaign for a brand of your choice.
Projects by course students
Who is this online course for?
To all those who want to convert their brand, or the brand they manage, into the most important conversation topic in networks through strategies relevant to the audience.
Requirements and materials
You will need a smartphone and a lot of desire. A computer will also come in handy.
Reviews
A course by Renato Farfán Basauri
Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.
Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!
Content
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U1
Hello Viral Marketing!
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Hi, I'm Nato
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Influences
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U2
Introduction to Viral Marketing
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What is viral marketing?
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Is it hard to make a Viral?
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The Power of Social Networks
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That is contagious
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U3
Planning the viral
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Defining the brief
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Campaigns with time and without time.
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Viral Planning
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Defining the Idea
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Action plan
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U4
Action!
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Crafting vs. Timing
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Visual of the Campaign
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Taking out the best copy
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Fire the gunpowder
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Prolonging the viral
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If it does not turn on
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U5
Evaluation
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Metrics
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FP
Final project
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
estudiocreativogo47
muy bueno te da mejor noción de el marketing
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oswaldooz_ov
buen curso
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damireen
interesante
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anymonk
Muy teórico y difícil de entender para alguien que no conoce del tema, tal vez debí buscar un curso más básico para empezar
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andreaqueraleslugo
Not my favorite, the teacher was very nice but not so valuable information for today's social media.