Advanced Brand Typography
A course by Plau , Designers
Discover how to design your own typography and create a unique brand with our step-by-step course.
Discover how to design your own typography and create a unique brand with our step-by-step course.
In this online course, you will discover the fascinating world of pop typography in the company of Carlos Mignot and Rodrigo Saiani, from Estúdio Plau. Immerse yourself in the universe of letters and learn how to create typography for brand identities inspired by the spirit of POP culture.
You'll delve into the essential fundamentals of typographic design and learn how to bring to life unique, eye-catching fonts that will capture the attention of any viewer. Renowned typography experts will share their experience and knowledge with you so you can develop solid creative and technical skills in letter design.
Carlos and Rodrigo will guide you on an exciting learning journey, where you will acquire the skills necessary to develop vibrant and personality-filled visual identity projects. Whether you're new to the world of design or have experience, this course will provide you with the tools and knowledge you need to take your typographic creations to the next level.
What will you learn in this online course?
21 lessons & 28 downloads
- 100% positive reviews (30)
- 3,786 students
- 21 lessons (4h 40m)
- 28 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe After Effects
Adobe Illustrator
Glyphs
ProcreateWhat is this course's project?
You will design a typography for a real or fictional client. You will put into practice everything you learned throughout the course, from conceptualization and sketching to creating the complete alphabet and spacing. With this project, you'll be able to showcase your typographic design skills and develop a unique piece that highlights a brand's message.
Projects by course students
Who is this online course for?
To all people passionate about the world of letters and their forms. If you are interested in graphic design, visual communication and want to learn how to create impactful fonts, this course is perfect for you. No prior knowledge in typographic design is necessary, but it is recommended to have an intermediate level in Adobe Illustrator or Procreate, Photoshop and Glyphs.
Requirements and materials
You will need intermediate knowledge of Adobe Illustrator or Procreate, as well as access to Photoshop and Glyphs. Additionally, it is recommended to have basic drawing materials, such as pencil and paper, for the sketching and refining stages. With these resources, you'll be ready to dive into the exciting world of pop typography.
New to Adobe After Effects? In that case, we recommend taking Domestika Basics courses to learn how to use the software: Introduction to After Effects.
Reviews
Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.
Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.
With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.
Content
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U1
Introduction
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Presentation
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Influences
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U2
We make pop typography!
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Driven by the purpose of making pop typography
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What makes a logo shine?
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Typography is the stem cell of communication
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Typographic theory
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U3
Logo preparation
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Briefing: defining the project scope
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Sketching ideas in Procreate
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Refining drafts in Procreate
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Sketching ideas on paper
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Refining drafts on paper
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U4
Logo vectorization
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Vectorizing logo
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Advanced vectorization 1
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Advanced Vectorization 2
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U5
Creating a custom font
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Our way of thinking custom fonts
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Font vectorization 1
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Font vectorization 2
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Vectorization: numbers and orthographic signs 1
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Vectorization: numbers and orthographic signs 2
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Spacing Review
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Portfolio Tips
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FP
Final project
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Typographic branding: advanced techniques
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe After Effects
Adobe Illustrator
Glyphs
Procreate
luismmartini
Inigualável!
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renanpinheiro23
PlusO curso é perfeito e os professores possuem uma didática fora da curva. Velu demais!
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abnerguimaraesdesign
Para um iniciante esse curso explica bem a metodologia de briefing e criação!
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jean_rosa
Extremamente bom!
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stgole
Excelente curso!
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