Advanced Brand Typography
A course by Plau, Designers
Discover how to design your own typography and create a unique brand with our step-by-step course.
In this online course, you will discover the fascinating world of pop typography in the company of Carlos Mignot and Rodrigo Saiani, from Estúdio Plau. Immerse yourself in the universe of letters and learn how to create typography for brand identities inspired by the spirit of POP culture.
You'll delve into the essential fundamentals of typographic design and learn how to bring to life unique, eye-catching fonts that will capture the attention of any viewer. Renowned typography experts will share their experience and knowledge with you so you can develop solid creative and technical skills in letter design.
Carlos and Rodrigo will guide you on an exciting learning journey, where you will acquire the skills necessary to develop vibrant and personality-filled visual identity projects. Whether you're new to the world of design or have experience, this course will provide you with the tools and knowledge you need to take your typographic creations to the next level.
What will you learn in this online course?
21 lessons & 28 downloads
- 100% positive reviews (48)
- 4,472 students
- 21 lessons (4h 40m)
- 28 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe After Effects
Adobe Illustrator
Glyphs
ProcreateWhat is this course's project?
You will design a typography for a real or fictional client. You will put into practice everything you learned throughout the course, from conceptualization and sketching to creating the complete alphabet and spacing. With this project, you'll be able to showcase your typographic design skills and develop a unique piece that highlights a brand's message.
Projects by course students
Who is this online course for?
To all people passionate about the world of letters and their forms. If you are interested in graphic design, visual communication and want to learn how to create impactful fonts, this course is perfect for you. No prior knowledge in typographic design is necessary, but it is recommended to have an intermediate level in Adobe Illustrator or Procreate, Photoshop and Glyphs.
Requirements and materials
You will need intermediate knowledge of Adobe Illustrator or Procreate, as well as access to Photoshop and Glyphs. Additionally, it is recommended to have basic drawing materials, such as pencil and paper, for the sketching and refining stages. With these resources, you'll be ready to dive into the exciting world of pop typography.
New to Adobe After Effects? In that case, we recommend taking Domestika Basics courses to learn how to use the software: Introduction to After Effects.
Reviews
Plau
A course by Plau
Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.
Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.
With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.
Content
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U1
Introduction
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Presentation
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Influences
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U2
We make pop typography!
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Driven by the purpose of making pop typography
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What makes a logo shine?
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Typography is the stem cell of communication
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Typographic theory
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U3
Logo preparation
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Briefing: defining the project scope
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Sketching ideas in Procreate
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Refining drafts in Procreate
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Sketching ideas on paper
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Refining drafts on paper
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U4
Logo vectorization
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Vectorizing logo
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Advanced vectorization 1
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Advanced Vectorization 2
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U5
Creating a custom font
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Our way of thinking custom fonts
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Font vectorization 1
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Font vectorization 2
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Vectorization: numbers and orthographic signs 1
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Vectorization: numbers and orthographic signs 2
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Spacing Review
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Portfolio Tips
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FP
Final project
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Typographic branding: advanced techniques
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This is an intermediate-level course, ideal for those with basic design knowledge who want to deepen their skills in typography, lettering, and branding. You don’t need to be an expert, but some familiarity with visual concepts is recommended.
You'll need a computer, access to software like Procreate and Glyphs App, an Apple Pencil (for iPad), manual drawing materials (paper, pencils, tracing paper), and basic graphic design knowledge.
You’ll learn how to design typographic logos from scratch, create custom fonts, apply calligraphy and lettering in projects, adjust letter spacing and proportions, develop briefs, and align typography with brand identity.
The course teaches manual sketching techniques, refinement with tracing paper, digitizing drafts, and vector finishing using Procreate, Glyphs App, and Illustrator, focusing on visual quality and typographic harmony.
Yes, the course covers creating custom alphabets, technical adjustments, spacing, kerning, and exporting digital fonts for various graphic and digital uses.
Basic familiarity with Procreate is recommended, but the course provides step-by-step guidance on essential digital lettering techniques within the app.
Yes, you’ll learn how to select, combine, and adapt fonts for different brand identities, considering styles, typographic classifications, and visual communication strategies.
Adobe After Effects
Adobe Illustrator
Glyphs
Procreate
Excelente curso, abriu minha visão pra vários aspectos que não pensava antes na construção de um logo
Curso incrível , eu to amando!
Conteúdo sensacional
Ótimo curso
Great course