Business Models for Creators and Creatives
A course by Mònica Rodríguez LimiaBusiness Consultant
A course by Mònica Rodríguez Limia, Business Consultant
Learn to develop and implement your business vision to maximize your opportunities for success
A business without profit is an expensive hobby. So believes Mònica Rodríguez—mentor, educator, author, and speaker—who teaches you how to add value to your work, building strong foundations for your creative business and achieving all your goals in the process.
Specializing in the philosophy of slow business, Mònica is the author of a published book on creating and managing craft projects, and is also the founder of veoveo magazine and the business school Empresas creadoras, where she helps creators and creatives achieve profitable businesses that are full of personality while prioritizing quality of life.
In this online course, learn how to create your personalized business model, considering the specifics of the creative sector. Develop a career with maximum opportunities for success through a specialized business canvas with the help of an industry-leading expert.
What will you learn in this online course?
17 lessons & 20 downloads
Presentation
8 minutes, 5 seconds
Influences
9 minutes, 30 seconds
How we are the creators, creatives and artists
20 minutes, 26 seconds
Why do you need a business plan to reach your goal?
6 minutes, 59 seconds
Discovering what kind of diamond you are
21 minutes, 45 seconds
What I want and why I do it
13 minutes, 46 seconds
What's included in this course?
Mònica begins by introducing herself and sharing a little more about her professional background, including how she came to be a business mentor and how she combines it with her other roles as a teacher, author, and speaker. She also talks about her main inspirations and influences, ranging from well-known figures to people who are part of her everyday life.
To warm up, write down your expectations about the course, why you are here, and what you hope to achieve by the end. Once you have shaped up your expectations, Mònica outlines a general profile of what most creatives and creators are like.
Find out why it is crucial to have a business model in the creative sector to reach your goals. Then, take an in-depth look at one of the main tools for developing your business model: a business canvas template focused 100% on the specific characteristics of the creative industry.
What do you want? Why do you work in your creative profession? What makes you different? Answer these questions about yourself and complete some practical exercises to define your unique value proposition and other important details for your business model. After all, you are the foundation of your professional career or business.
Next, Mònica explains what new consumers are like, as well as what needs and priorities they have. Put yourself in your client's shoes and analyze their everyday life, gathering information that can help you connect with them through storytelling.
Learn to look at money as a tool for exchanging two objects of value, one of them being your work—never forget that your work is worth a lot. Overcome your fear of words like finance, money, marketing, communication, and the most dreaded of all, sales.
Finally, see how to plan and manage time properly so you can take on the business world and maximize the chances of success for your project or creative business.
What is this course's project?
Develop your own business model in a realistic, simple, and visual way using the business canvas template, which is specifically designed to give creators and creatives the maximum chance for success.
Projects by course students
Who is this online course for?
Creators, creatives, or professionals who want to run their own business while maintaining quality of life.
Requirements and materials
You don't need any previous knowledge, just a lot of motivation to achieve your professional goals. As for materials, you need paper to take notes, a medium marker, cards, post-its, and a pen, as well as a computer with a spreadsheet program such as Excel, Numbers, or Google Sheets.
Reviews
- 29 days ago
Muy buena información, me ayudo mucho.
- 3 months ago
¡Inspirador!
- 3 months ago
Fantastic! I found the course is really valuable, well structure, and helpful in guiding one to understand the business model one would like to have and run.
- 7 months ago
Es un buen punto de partida para aterrizar proyectos creativos. Mónica es muy generosa con su conocimiento, te guía de una manera clara y amable.
- correo_27PLUS8 months ago
aun no termino
Content
- U1
Introduction
- Presentation
- Influences
- What are we going to do in this course
- U2
Heating up motors
- Something important before starting
- How we are the creators, creatives and artists
- U3
You are the foundation of your business or your professional career
- Why do you need a business plan to reach your goal?
- Discovering what kind of diamond you are
- What I want and why I do it
- What makes me different, what is my value proposition
- U4
Your client-friend and not ideal client
- From the ideal client to the client-friend
- Your client's data comes to life, storytelling
- Data that is like business books
- You, your clients-friends: how do you establish connection
- U5
How to turn creators and creatives handicaps into your virtues
- Money, finance and numbers
- Communication, marketing and sales. Be generous and you will sell
- Stop, plan and you will win!
- Stop, plan and you will win! II
- FP
Final project
- Business model for creatives and creators
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create and run a business in the creative sector—from valuing yourself and identifying profitable niches to daily organization, marketing, and sales—using practical tools like the Business Canvas and self-awareness exercises.
Yes, the course is designed for creatives looking to start a business, even if they have no prior business training. It covers key concepts and simple methods to make learning easy from the ground up.
All you need is motivation and a willingness to learn. No previous business knowledge or special tools are required, though having paper, pens, and sticky notes handy will help with practical exercises.
It guides you step-by-step to identify your value proposition, define your ideal customer, structure your business plan, and apply marketing and sales strategies tailored for creatives.
Yes, you’ll find practical examples of creative niches, success stories, and exercises to spot profitable opportunities that fit your profile and skills.
Yes, the course covers self-valuation methods and strategies to set fair, sustainable prices so you don’t undervalue your work.
You’ll use tools like the Business Canvas, business model templates, self-awareness exercises, and simple planning materials like paper and sticky notes.