Creation of an Attractive and Responsible Brand
A course by Julieta Tello , Business Coach
Learn to create a positioning strategy and a marketing plan for success
Learn to create a positioning strategy and a marketing plan for success
A well-developed strategy is a sure-fire way to capture market opportunities and boost your business's growth. This is precisely what marketing strategist and business coach Julieta Tello does at her marketing agency, The Curious Beetle; she helps entrepreneurs successfully and sustainably launch their brands using her expertise and more than 20 years of experience. Several years ago, she launched her brand Design Junkie and has built on its success to become an Instagram influencer.
As a firm believer in purpose-driven marketing, in this course, Julieta teaches you how to build your own responsible brand step by step to achieve your goals. If you're looking for the perfect complement to this course, Julieta shows you how to boost your brand's social media presence in Brand Strategy on Instagram.
What will you learn in this online course?
21 lessons & 13 downloads
- 98% positive reviews (1.9K)
- 57,452 students
- 21 lessons (1h 31m)
- 13 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Apply everything you've learned in the course to build your own brand.
Projects by course students
Who is this online course for?
All types of creative and entrepreneurial people who want to show the world who they are and what they do by building a personal or professional brand.
Requirements and materials
The only requirement for this course is the drive to create a brand, whether personal or professional, and make it grow. As for materials, you need paper, a pencil, and a computer with an internet connection.
Reviews
A course by Julieta Tello
Julieta Tello is an Argentine marketing specialist, speaker, and business coach who has been living in London since 2012.
She helps entrepreneurs create successful brands through her marketing agency @TheCuriousBeetle.
She has over 20 years of experience in marketing for global corporations and manages more than 20 brands. In 2015, she launched her first brand, @Design.Junkie, where she shares sustainable interior design ideas with her more than 275K followers.
Content
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U1
Introduction
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Presentation
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Influences
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What are we going to do in this course
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U2
Creating your own Canvas
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Identify your personal purpose
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Find the opportunity for your business
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Benchmarking to inspire you to create your business model
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U3
Creating your brand positioning strategy
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Define the brand purpose
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Detect the need to satisfy your client
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Define your target profile
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Determine what are the beliefs and values of your brand
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Establish the personality of your brand
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Create the benefits that the brand will offer
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Identify your competitive advantage
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U4
Marketing Plan
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Objectives for your business
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Strategic pillars of brand growth
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How to organize your product portfolio
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How to manage business dynamics
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How to organize sales channels
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Brand communication strategy
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U5
Final tips
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Evaluating the success of your business
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Final tips to ensure the success of your brand
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FP
Final project
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Development of an attractive and responsible brand
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
rociovasquezdance
PlusMe pareció muy útil, explicado de una manera sencilla pero al mismo tiempo con material para trabajar luego. Adaptado tanto a personas que emprenden en productos o servicios.
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augustepoch
Super informative, interactive, and memorable course. I would recommend!
khalmahmusica
Tiene toda la informaciòn que puedes necesitar para darle un lineamiento de pasos claros al desarrollo de tu marca
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workspacediaz
Muy bueno.
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florpuntorillo
PlusEs muy interesante e inspirador.
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